Content Manager, Airalo

• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences
• 5-10 years of proven Content, SEO, and ASO achievement, preferably in a startup/scale up context
• Excellent understanding of SEO and ASO channel management and best practices
• Strong understanding of web/mobile app campaign measurement and attribution
• A strong understanding of keyword research with excellent analytical skills
• Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
• Experience in writing app descriptions and titles using researched keywords
• An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, podcast, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Deep understanding of European cultures, consumer behavior, and market trends
• Fluency in English, with impeccable verbal and written communication skills

Desirable

• As a Content Manager, Europe & CIS at Airalo, you will build the content strategy for the European and CIS Region and build/manage a team of Content Specialists to own and execute the strategy for their markets
• You will work closely with the rest of the European and Global teams to make sure we establish and maintain a leadership position in the eSIMs category and increase Airalo’s brand awareness in all EU & CIS countries
• You know the best practices around blog content, social content, SEO, PR and ASO
• The role will be responsible for developing and monitoring different content channels using analytic tracking tools and performing strategies to identify opportunities where Airalo can increase brand awareness and conversion rates and improve organic visibility in those channels
• You will be owning and leading the entire content processes for the assigned country/language from the creative stage to running all tests and reporting on results to stakeholders
• Working directly with the Growth Director Europe & developing a comprehensive content strategy aligned with Airalo's short-term and long-term country targets in all Europe and CIS countries, considering cultural nuances, language preferences, and regional trends
• Developing an editorial calendar together with the rest of your Regional and Global team members
• Hire and manage a team of Content Specialists all over Europe
• Collaborating with Airalo Growth divisions to create and publish compelling and high-quality content for various platforms, including app interfaces, social media, blogs, and other marketing channels, including modifying styles and layouts
• Creating and publishing engaging content for the assigned country or countries in the region. Oversee the localization of content, ensuring accurate translation and adaptation to meet the linguistic and cultural preferences of the target audience
• Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language
• Using content management systems to analyze website traffic and user engagement metrics
• Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
• Work closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall business objectives
• Ensuring compliance with local laws (e.g., copyright and data protection)
• Proficient in using AI-driven tools to optimize content creation, distribution, and performance through automated insights and recommendations
• Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content