Head of Product, Good-Loop
Adtech
£90-110k
1+ day a week in office (The Strand, London)
Ethical advertising platform
Job no longer available
Ethical advertising platform
21-100 employees
Job no longer available
£90-110k
1+ day a week in office (The Strand, London)
21-100 employees
Company mission
To make the internet a more positive place and to make online advertising a more positive force in the world. They harness a revolutionary, ethical approach to advertising which makes the connection between brands and people more meaningful.
Role
Who you are
- Bachelor's degree in Computer Science, Engineering, Business, or a related field; MBA or advanced degree preferred, but not essential. Note however, higher education is not a prerequisite for this role
- 7+ years of experience in product management roles, with at least 3 years in a leadership capacity within the AdTech industry
- Proven track record of successfully launching and managing AdTech products or platforms, with a deep understanding of ad serving, programmatic advertising, targeting, and optimization
- Technical experience in AdTech and a record of previous collaboration with engineering teams in a dynamic environment
- Experience in SSP, DSP, Network, and Agency Tech would be desirable
- A background in verification companies or other digital media forensics would be highly desirable
- As this is a somewhat technical role, it is important that you understand what a Supply Chain Object is and are capable of writing a Product Requirements Document (PRD)
- Should be able to confidently walk through a sellers.json tree
- Strong strategic thinking and problem-solving skills, with the ability to translate market insights and customer feedback into actionable product plans
- Strong track-record of cross functional stakeholder management; comfortable and experienced pulling in departments and aligning product goals to business objectives
- Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams
What the job involves
- Develop and execute the product vision and strategy for our AdTech offerings, especially across our growing suite of measurement offerings, and aligning with the company's overall goals and objectives
- Work closely with our Research Associate to guide the product roadmap and take on leadership of the product development function once the interim CTO returns to his NED role
- Work with the Software Development Manager in sprints to deliver the technical elements of the product roadmap
- Collaborate closely with cross-functional teams including engineering, design, sales, and marketing to define product requirements and priorities
- Drive the product development process from ideation to launch, ensuring timely delivery of high-quality solutions that meet customer needs and market demands
- Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends
- Establish and maintain strong relationships with key stakeholders, including clients, partners, and industry experts, contributing to panels and IAB Council
- Monitor product performance and KPIs, analyse data to gain insights, and make data-driven decisions to optimise product features and functionality
- Champion a culture of innovation, collaboration, and continuous improvement within the product organisation
- Build and communicate the Product Strategy
Application process
- Apply via website
Salary benchmarks
Our take
Co-founder, Amy Williams, was searching for a way to use media money to aid good causes. Soon after, Good-Loop was born; an ethical advertising platform that welcomes people to view ads in order to “unlock” a donation to charity.
Good-Loop is the first carbon-neutral BCorp in AdTech, and is uniquely positioned to capitalise on the increasing public demand and pressure for brands to step up and deliver social impact. Its ‘view to donate’ model has proven successful in a myriad of ways, offering more meaningful brand engagement, cost-free acts of charity from users and has an ad recall 4.5x higher than industry standard.
Trust in Good-Loop’s advertising technology is evidenced by its impressive clients, including Nike, Adidas, L’Oreal, Pepsi, Honda and McDonalds. Continued investment will see Good-Loop accelerate its US expansion, and whilst it has already introduced its Carbon-Calculator and Green Ad Tag, Good-Loop will use investment to find more solutions to offset the carbon cost of digital advertisement campaigns.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$6.1m
SERIES A
Jan 2020
$1.6m
SEED
Total funding: $8.2m
Company benefits
- Equity options: Every employee gets a fair slice of company equity, with 1.5% of shares distributed annually amongst the whole team. Good-Loop is a company owned by, and operating for, the people who work within it
- Holiday: Employees get 33 days of annual leave per year (they can choose if they'd like bank holidays off) rising to 35 days after 3 years of service. They can also roll over or buy an extra 5 more days per year.
- Fair parental leave: All new parents, regardless of gender or circumstance, are encouraged to take 4 months of fully paid leave and are entitled to this benefit from day 1 of employment.
- Contractual sick pay: They offer unlimited sick leave, so employees feel supported while they are unwell and focus on getting better soon.
- Wellness budget: The team can spend up to £100 a month on looking after their mental & physical well-being, from Peloton subscriptions and massages through to private health care for you and your family.
- Revenue share: All employees receive either sales commission or a share of campaign profits as a bonus, to ensure that when the business does well, everyone can share in that success.
- Volunteering policy: From beach clean-ups to mentoring programs - everyone is welcome to do some volunteer work on company time.
- Personal Fund: To help with the cost of travel to the office.
- Cycle to Work Scheme
- Give As You Earn Scheme
Company HQ
London, UK
Leadership
Amy Williams
(CEO)Previously worked as a Strategic Account Manager for Ogilvy & Mather and as a Brand and Marketing Consultant for SWOOPOS. Served as Co-Chair of the Sustainability Council, a Sustainable Development Goals Judge for Cannes Lions International Festival of Creativity and remains a Contributing Writer for Adweek.
Daniel Winterstein
(CTO)Previously spent over 10 years as the Managing Director of Sodash: The Smart Social Media System. Experience as a Software Developer for Edinburgh University (IBM) and Realtime Worlds and as a Software Architect for The University of Edinburgh and The University of Dundee.
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