SEO Lead, Outschool

• Expertise in SEO: 5-7 years of SEO experience. Must have in-depth knowledge of scalable SEO growth levers, including key drivers of organic ranking, algorithm nuances, keyword analysis, content strategy, site architecture, structured data, the growing impact of generative AI on SEO, and technical SEO aspects such as site structure, sitemaps, and metadata optimization
• Experience Scaling SEO: A problem-solver who has helped growth-stage businesses scale their SEO strategy using product-led and content-led strategies. We have a strong foundation in place, but need someone to take us to the next few levels and beyond
• Data Analysis & Forecasting Skills: Strong ability to interpret complex data from multiple sources, informing SEO strategies and evaluating their success. Experience projecting impact and ROI of SEO efforts
• SEO Metrics & Tools Expertise: Able to identify which SEO KPIs matter most for Outschool and know how to effectively use key SEO tools (must-haves: Google Search Console, Semrush and/or Ahrefs, Screaming Frog and/or Sitebuilt)
• SEO Experimentation: Capability to guide the organization in developing and assessing SEO experiments (including conversion rate optimization and lead nurturing), weighing opportunities, and calculating the required time and effort to validate various strategies
• Communication Skills: Proactive, clear communicator with the ability to engage both technical and non-technical audiences
• Team-Player: Motivated by productive cross-functional collaboration, aiming for what’s best for the customer and the business

Desirable

• Outschool is looking for an SEO Lead to own the company’s product-led and content-led efforts to scale new buyer acquisition via organic search
• Reporting into the Head of Growth, this person will serve as a cross-functional leader and collaborator, working with various teams to build and execute on SEO roadmaps to increase Outschool’s organic visibility, deliver value to our target audience, and ultimately drive conversions
• With the rise of generative AI, getting SEO right is more important (and more challenging) than ever, so we are looking for someone who is passionate about growth, the SEO space, and being scrappy and creative when it comes to figuring out strategies to harness organic growth
• SEO Strategy Leadership: Spearhead the company’s SEO strategy by identifying and evaluating opportunities, analyzing the evolving SEO and competitive landscape, and initiating experiments and initiatives to scale conversions
• SEO Operating Rhythm: Build on existing SEO practices to develop and own Outschool’s SEO operating machine, including site audits, monitoring SEO KPIs, performance analyses, read-outs etc. to help scale and maintain SEO performance over time
• SEO Execution & Optimization: Excel at both hands-on-keyboard SEO work and identifying, scoping and project managing the resources needed to execute and optimize both content-led and product-led SEO strategies (e.g. content freelancers, specific SEO tools, internal growth or engineering teams etc.)
• Cross-Functional Collaboration/Leading by Influence: Collaborate closely with Growth, Product/Engineering, and other teams to achieve shared goals for new buyer acquisition. Although you’ll be starting as a team of 1, you’ll be responsible for scoping what you need from other teams and helping them understand the work to be done
• Data Analysis, Reporting, and Forecasting: Regularly analyze key SEO and product metrics, such as keyword rankings, conversion rates, and competitor analytics, to gauge success, identify growth opportunities, and provide informed forecasts and ROI estimates