Senior Marketing Associate, IXL Learning
Wyzant
$90-125k
More information about location
4+ days a week in office (San Mateo, CA)
E-Learning providers
Posted today
E-Learning providers
1001+ employees
Posted today
$90-125k
More information about location
4+ days a week in office (San Mateo, CA)
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- The ideal candidate is creative, proactive, collaborative, and a strong communicator and program manager who’s organized and passionate about Wyzant’s mission to empower people to teach and learn from one another
- Experience supporting two-sided marketplaces is preferred but not required
- BA/BS degree
- 6–9 years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
- Customer focus: You have deep empathy for your customers and can deftly balance business outcomes with customer outcomes
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have proven skills managing cross-functional projects from start to finish
- You take a “test and learn” approach, efficiently learning into new strategies and tactics
- Interpersonal skills: You’re an excellent team player with strong communication skills, and can successfully collaborate with colleagues across varied teams
- Strategic thinking: You consider an idea from all angles, ask smart questions of your colleagues and collaborators, and make thoughtful decisions that align with the company’s needs, mission, and resources
- A strong operator: You quickly identify opportunities for efficiencies and can create and evolve workflows that’ll help you collaborate effectively across teams while bringing Wyzant’s brand to life
- You’re enthusiastic about supporting the unique dynamics of a two-sided marketplace
What the job involves
- IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Senior Marketing Associate for Wyzant
- Wyzant is the nation’s largest network of tutors, connecting millions of learners with one-on-one, personalized tutoring online or in-person
- In this role, you will develop and execute marketing programs to drive engagement with the brand and product
- This will include crafting messaging, leading seasonal and promotional campaigns, managing social media content, supporting content marketing strategy, and more
- This is a mid-level individual contributor position with opportunity for growth, reporting to the Senior Marketing Manager, Marketplace Brands
- Execute and inform the marketing plan for Wyzant, managing strategies and tactics that align with the brand’s strategy to attract and retain customers
- Refine and build out Wyzant’s brand messaging for both sides of the marketplace: students (i.e. people seeking tutoring support) and tutors (i.e. experts and independent contractors listing their tutoring services on the Wyzant platform)
- Write and develop marketing content, including marketing and email communication content for both sides of the Wyzant marketplace
- Develop “always-on” programs for brand channels along with product marketing and seasonal campaigns. Program manage efforts across Marketing, Digital Marketing, Product Management and more
- Manage and optimize brand social media publishing, building engagement
- Ensure alignment of marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
- Develop and execute marketing programs and messaging to support product launches
- Develop a deep understanding of both sides of the Wyzant marketplace, representing the interests of Tutors and Students alike
- Collaborate with partners across the Marketing team to devise creative ways to build awareness of Wyzant, reaching potential customers while deepening our engagement with existing users
- Work with colleagues from various teams — including product managers, marketers, and graphic designers — to coordinate and implement projects from start to finish
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
Salary benchmarks
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