Marketing Coordinator, Spotify
6 Month Fixed Term Contract
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- We seek a person proficient in French and English, with brand experience preferably in a global company or creative agency
- We’re looking for a creative and culturally attuned Marketing Coordinator to support our brand content, social media and influencer strategies
- You live and breathe internet culture, speak fluent Gen Z, and know how to build brand love through digital storytelling
- You’re equal parts trend-spotter, community engager, and content curator, with a deep understanding of the platforms where conversations happen
- The ideal candidate thrives in a fast-paced environment, excels at collaborating across diverse teams and is deeply committed to shaping culturally resonant initiatives for young music fans to propel Spotify’s business in the country
- A ‘roll up the sleeves’ self-starter with at least 3+ years of experience in consumer marketing, brand management or agency experience
- An organized and autonomous person with project management skills who can work well in an unstructured and fast-paced environment
- You love entertainment and you consume incredible amounts of content
- You understand French cultural codes and you are up-to-date with the latest trends and best practices in digital
- You have a strong aesthetic sense and an eye for what visually resonates with Gen Z and you understand social media algorithms and what drives engagement
- You have experience with social media channels (paid and organic) and influence. And experience in campaign planning (including media planning and creative development)
- You are a team player that can easily collaborate with cross functional, cross-regional teams, and understand how to drive consensus
- Strong writing and verbal communication skills both in French and English is a must
What the job involves
- The Marketing Coordinator in France will be responsible for developing and implementing Spotify’s consumer marketing strategy in the country with a focus on brand content, social media and influencers strategies (planning, execution, reporting & follow-up)
- The role will report into the Head of Marketing for the FR+BNLX region!
- You’ll collaborate closely with cross-functional teams, including the Global Marketing Team, Music, PR, Growth and Podcasts, to craft always-on activities & campaigns that resonate with diverse audiences and align with our brand vision and important metrics
- Manage Spotify’s social media presence in France from developing the content plan, managing approvals, coordinating with different stakeholders and tracking performance of our French brand channels
- Coordinate and support influencer strategy, campaigns and brand content initiatives from concept to execution and reporting, ensuring alignment with brand voice, cultural relevance, and campaign goals
- Support the team to implement exciting 360° campaigns and activations, closely working with external & internal partners. Ensure all marketing activities resonate locally, but are representative of our global brand
- Manage day-to-day communication with creative and media agencies, ensuring smooth coordination, timely deliverables, and consistent quality across all brand touchpoints
- Monitor and stay informed of industry trends, emerging platforms, and audience behavior to adapt strategies as needed
- There will be some in person meetings, but still allows for flexibility to work from home
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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