Head of Brand & Growth, SPREAD
B2B SaaS
+ Virtual shares
Product intelligence platform
Open for applications
Product intelligence platform
101-200 employees
Open for applications
+ Virtual shares
101-200 employees
Company mission
Empower companies to leverage their engineering knowledge for the overall business to work more efficiently and create more sustainable products.
Role
Who you are
- You're the ideal candidate if you're visionary, data-driven, creative and strategic, with a passion for building compelling brand narratives and driving measurable growth in the B2B tech space
- You should be curious about the latest trends in AI & Engineering Intelligence and have a knack for translating complex concepts into powerful brand stories and high-performing marketing campaigns
- 7+ years of experience in B2B brand strategy, growth marketing or related roles, preferably in the technology or SaaS sector
- Industry knowledge: familiarity with B2B SaaS, AI, automotive or manufacturing industries is a plus
- Category Creation: experience or strong understanding of category design and creation strategies
- Growth Marketing: Proven track record of developing and executing successful growth marketing strategies and campaigns
- Performance marketing: deep expertise in digital marketing channels, funnel optimization, and data- driven campaign management
- Product Marketing: Strong experience developing and executing product marketing strategies, including positioning, messaging and go-to-market planning
- Language skills: German (ideally) at native level and excellent English language skills - verbal and especially written
- Brand Strategy: Proven ability to develop and execute successful brand strategies for B2B companies
- Analytics & Data Science: strong analytical skills with experience in marketing analytics, A/B testing and data-driven decision making
- Creative leadership: ability to lead creative teams and shape brand identities while driving performance
- Storytelling & Communications: exceptional ability to craft compelling narratives and communicate complex ideas simply and powerfully
- Digital fluency: deep understanding of digital platforms and how to leverage them to build and grow brands
- Cross-functional leadership: strong collaborative skills and ability to influence stakeholders across the organization
- Innovation: passion for staying ahead of branding & growth trends and bringing fresh ideas
- Continuous learning: keen interest in technology trends, particularly in AI and engineering
What the job involves
- We're looking for an experienced Head of Brand & Growth to elevate the SPREAD brand, drive category creation in Engineering Intelligence, and accelerate our market growth
- You'll lead a key team in our marketing department, overseeing brand strategy, growth initiatives, performance marketing and campaign management to establish SPREAD as the definitive leader in this emerging space
- As Head of Brand & Growth, your goal is to build a strong, distinctive brand that resonates with our audience, drives SPREAD's growth, establishes Engineering Intelligence as a recognized category, and delivers measurable marketing results
- Develop and execute a comprehensive brand and growth strategy that aligns with SPREAD's vision and positions us as the category leader in Engineering Intelligence
- Lead efforts to define, articulate and evangelize the Engineering Intelligence category, educating the market on its value and potential
- Design, strategize, and optimize multi-channel marketing campaigns that drive brand awareness, lead generation and customer acquisition
- Oversee the creation of high quality, branded content that educates the market about Engineering Intelligence and SPREAD's solutions
- Develop and manage strategic partnerships and collaborations to increase brand visibility and accelerate category adoption
- Partner with product, sales, and customer success teams to align marketing efforts with product offerings and drive growth
- Lead the development and execution of product marketing strategies, ensuring clear differentiation and compelling positioning of SPREAD solutions in the marketplace
- Oversee the creation of impactful product messaging, value propositions, and go-to-market strategies for new and existing offerings
- Stay abreast of industry trends, competitive activities, and customer needs to inform product marketing initiatives and keep SPREAD's strategies on the cutting edge
- Effectively manage brand and growth-related budgets and resources to maximize ROI
- Identify and capitalize on new growth opportunities within the Engineering Intelligence
- Space
Our take
The complexity of modern products, as well as the associated manufacturing processes, has increased over the past few decades. This growing complexity introduces three major challenges for engineers creating complex products. Firstly, the process is often inefficient, with engineers spending large amounts of time on non-productive things like coordination meetings. Secondly, information in this area is often difficult to find: engineers commonly spend around a quarter of their time searching for product information. Thirdly, creating cross-departmental understanding is often highly challenging. In short, things need to get better.
This is where SPREAD comes in. Its software streamlines the product design process at all stages, from providing access to part or component information to suggesting how a product can be assembled and even repaired. These high-level product insights aim to increase efficiency in the design process.
SPREAD has generated a lot of interest with a customer base including major manufacturers such as Audi, Ford, Miele and Porsche. This has led to the startup raising a significant amount of funding which it intends to use for early product development and growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
May 2023
$16m
SERIES A
Jan 2020
$3.1m
SEED
Total funding: $19.1m
Company benefits
- Unlimited contract
- Be an owner through equity/virtual shares
- Optional Private Pension Scheme
- €1,000 yearly budget for professional Learning & Development
- Be part of a competent, ambitious and fun team that inspires us to perform our best, and grow both professionally and personally
- Flat organization
- Solution focused 360 degree communication and feedback
- People & Culture events such as : #SpreadOut company outings, #ThirstyThursdays where we celebrate SPREAD’s cultural diversity, #SpreadTheNews, #Lunch&Learn and so much more!
- 30 days of vacation
- Monthly time budget of 1 day dedicated to breaking out of daily tasks – facilitated with the Design Thinking Methodology
- All the tech you need (cool tech-stack, fully configured MacBook Pro, monitors, gadgets, etc.)
- A commitment to our Vision to change how products are created and maintained, helping a whole industry to become more sustainable!
Company HQ
Kreuzberg, Berlin, BE
Leadership
Philipp Noll
(Managing Director & Co-Founder)An ex-Maintenance Engineer at Daimler AG, Phillip spent almost 4 years as a Senior Management Consultant at MHP.
Robert Göbel
(Managing Director & Co-Founder)Robert began their career in finance, working at Deutsche Bahn and IMB, before spending over 3 years in management positions at MHP.
Salary benchmarks
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