Vice President of Marketing, Splitero
$250-300k
Home equity access solutions
Open for applications
Home equity access solutions
21-100 employees
Open for applications
$250-300k
21-100 employees
Company mission
To help homeowners access their home equity without new debt or monthly payments.
Role
Who you are
- 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors
- Proven experience scaling businesses through marketing strategy
- Track record of managing $15M+ annual marketing budgets
- Strong business acumen and strategic mindset, able to align departmental and organizational goals
- Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership
- Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics
- Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals
- Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms
- Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally
- Ability to pivot quickly due to changing priorities, goals, and circumstances
- Comfortable communicating and building relationships in a remote-first environment
- Desire to participate in a fast-paced growth-stage startup
- Adaptability: Embraces changing circumstances with resiliency and positivity
- Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
What the job involves
- As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space
- Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings
- Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company
- Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention
- Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
- Partner with Finance to forecast, monitor, and optimize the marketing budget
- Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
- Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements
- Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights
- Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion
- Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints
- Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities
Our take
Splitero launched in 2021 to offer homeowners better options to access home equity. The company provides owners a lump-sum cash with no monthly repayments; instead, Splitero shares in the home’s future value. And it offers an easy application process with no minimum credit score or income requirements.
With the cost of living increasing in tandem with home values, many homeowners find themselves sitting on trapped equity while lacking cash flow – economic conditions make Splitero’s model very interesting.
Their early success validates the strength of the vision, founding team, and opportunity their home equity product solves. Following several funding rounds, it's making moves across the US, now operating in 13 states.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$300m
GROWTH EQUITY VC
Jan 2023
$11.7m
SERIES A
Total funding: $317.5m
Company benefits
- 100% remote work with access to office space when it works for you
- Resources to support remote work, from monthly stipends to a solid tech stack
- Comprehensive medical, dental, and vision insurance with mental health support
- Life and AD&D insurance
- Flexible spending accounts for healthcare and dependent care
- Generous PTO and parental leave for when you need to take the time you need
Company HQ
University City, San Diego, CA
Leadership
Michael Gifford
(Co-Founder & CEO)Fintech and Proptech veteran with experience as Vice President & GM of Sundae, CEO & Owner of three HomeVestors of America franchises, Director of Strategic Accounts at LendingHome, and Partner & Vice President of Upward Trend.
David Zvaifler
(Co-Founder & COO)Founded Pacific Pines Real Estate and is the former COO of Apollo Realty Investments. Former Vice President of Acquisitions and Investments at Upward Trend.
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