Senior Lifecycle Marketing Manager, Leap
Business to Consumer
$130-150k
Plus annual cash bonuses and equity awards
More information about location
3+ days a week in office
Launches and operates omnichannel-enabled retail stores
Be an early applicant
Launches and operates omnichannel-enabled retail stores
201-500 employees
Be an early applicant
$130-150k
Plus annual cash bonuses and equity awards
More information about location
3+ days a week in office
201-500 employees
Company mission
To bring the world’s best and brightest brands to shoppers.
Role
Who you are
- The ideal candidate is a rare blend of strategist and operator
- You are just as comfortable building a multi-year customer lifecycle strategy as you are diving into a spreadsheet to analyze campaign performance or approving email creative
- You thrive on connecting disparate data points to tell a coherent story and have a relentless focus on driving return on investment (ROI)
- You will seamlessly transition between a 30,000-foot strategic view and the in-the-weeds execution required to bring that vision to life
- Professional Experience: A minimum of 5 years of professional experience in a highly analytical and strategic marketing role, with a proven track record of driving physical traffic in a retail, hospitality, or multi-unit business environment
- Channel Expertise: Deep expertise in developing and executing customer journey strategies, including a strong command of A/B testing principles and statistical significance
- Retail Expertise: Deep understanding of the retail ecosystem, including seasonal promotional calendars, holiday peak cycles (BFCM), and the unique challenges of multi-unit store operations
- Analytical Rigor: Exceptional quantitative and analytical skills; comfortable navigating Looker, Tableau, or Google Analytics to track omnichannel performance and attribution
- Stakeholder Management: Excellent communication and project management skills, with the ability to articulate complex strategies and data-driven insights to diverse audiences
- The Leap Mindset: A start-up, entrepreneurial mentality with a strong bias for action and a relentless drive for results
What the job involves
- We are seeking a Senior Manager of Lifecycle Marketing to serve as a key analytical and strategic marketing leader
- This role is the connective tissue for our B2C marketing efforts, operating with a "Chief of Staff" mentality to drive measurable growth across the Leap platform
- You will be responsible for building, analyzing, and optimizing the marketing ecosystem that drives consumers to our Leap Powered stores
- Lifecycle & CRM Strategy: Create, own and operate Leap's B2C CRM and lifecycle marketing engine (email, SMS). Develop sophisticated, multi-touch customer journeys designed to increase store traffic and cross-pollination, repeat purchase rate, and customer lifetime value (LTV)
- Agency Management: Manage and collaborate with third-party agencies to oversee creative development and technical execution - designed to drive localized awareness and foot traffic to Leap-powered stores. Maintain the ability to directly manage campaigns when needed
- Growth Hacking & Continuous Optimization: Employ a rigorous test-and-learn methodology across channels. Continually assess, manage, and re-assess our marketing stack, segmentation and strategies to identify and scale high-impact growth levers
- Data Analysis & Partnership: Partner closely with our Engineering and Data Science teams to analyze large, complex datasets to model attribution, measure ROI, and generate actionable insights. You will be responsible for reporting on performance to both internal leadership and external brand partners
- Revenue Driving Initiatives: Work closely with our internal Retail Success Managers to develop revenue-driving marketing packages that provide tangible value to our brand partners across the platform
- Outcomes and Measures of Success
- Traffic Generation: Measurable increase in high-intent customer foot traffic driven directly by email and flow automation
- Attributable Revenue: Drive in store and ecommerce attributable revenue through digital campaigns
- Retention & Cross-Shopping: Improvement in Customer Lifetime Value (CLV) and successful conversion of e-commerce-only buyers into recurring in-store brand advocates through cross-shop behavior
- O2O Attribution: Establishment of clear "Online-to-Offline" attribution metrics that demonstrate the direct impact of digital triggers on real-world consumer behavior
Our take
While the realm of online shopping has flourished, eCommerce brands have recognized the enduring value of engaging with shoppers in a physical setting. Addressing this demand head-on, Leap has taken the initiative to craft immersive retail experiences tailored for online brands.
Leap's contribution lies in its ability to swiftly establish brick-and-mortar retail stores for eCommerce brands, all while significantly curbing costs and minimizing associated risks. Collaborating closely with landlords, developers, and property brokers, Leap pinpoints optimal locations within top retail corridors and bustling shopping centers. Beyond this, Leap's integrated platform takes charge of essential elements like staffing and invaluable data insights.
A testament to its success, Leap experienced an astounding fourfold surge in sales during 2021, successfully inaugurating 50 stores across a diverse array of eight markets. 4 years later, its store count has doubled, counting among its customers Ring Concierge, Godiva and Malbon Golf. 2025 funding is being channelled into store network expansion and retail ops development through investment in its platform and data analytics.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2025
$20m
LATE VC
Jun 2023
$15m
LATE VC
Total funding: $109.5m
Company benefits
- Medical & Dental: Employees who work 30+ hours per week are eligible for medical, dental and vision benefits which include employer contributions. We offer individual, individual + spouse, individual + children and family programs
- Parental Leave: We offer expecting parents 12 weeks of paid time off to bond with their new family members and adjust to their new life
- Wellness Programs: All Leap employees are eligible for assistance in the areas of legal, financial, counselling and other programs at no cost through our Leap wellness program
- Unlimited PTO: We believe taking the time to refuel is important and offer unlimited PTO to corporate employees
- 401k: All Leap employees are eligible to participate in the company's 401 upon 60 days of employment. Our provider gives you access to a simplified investment selection platform that makes it easy to sign up and manage overtime
- Discount on Leading Brands: All employees recieve a 25-50% discount on purchases made from our leading brands
- Employee Referal Incentives: If an employee refers a qualified candidate, we'll reward them with cash if the candidate works for us
- Mass Transit Commute Assistance: Staff are able to make daily commute to work more convenient and affordable by paying for mass transit and parking expenses pre-tax
- Paid Sabbatical: Upon 10 years of service, full time employees receive four weeks of full paid time off
Company HQ
West Village, New York, NY
Leadership
Amish Tolia
(CEO & Co-Founder)Amish worked their way from investment banking to co-founding multiple companies, including Pear, Viking Investment Management and Brand Innovators Labs.
Jared Golden
(Board Director & Co-Founder)An entrepreneur with experience building, advising and investing in companies in numerous spaces, Jared has co-founded multiple companies alongside Amish since 2009.
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