Vice President of Global Field Marketing, Salesforce
Tableau
$235.7-377.2k
+ equity
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$235.7-377.2k
+ equity
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Experience leading multi-disciplinary marketing teams for global software companies
- Exceptional leadership skills with a proven ability to attract, develop, and mentor high-performing talent
- Have a flexible mindset and the ability to pivot quickly, driving process changes and embracing new skills
- Understanding of how Core Salesforce works, while being able to build plans and strategies specific to the unique needs of Tableau
- Strong strategic vision and the ability to execute marketing plans effectively
- A balanced approach to creativity and data-driven decision-making, crafting accessible and innovative marketing messaging and campaigns
- Demonstrated success in driving revenue through highly effective marketing strategies
- Excellent communication skills, both written and verbal, with the ability to build strong relationships across departments
- Collaborative mindset, embracing teamwork and cross-functional partnerships
- Outstanding work ethic, humility, and confidence to drive positive change
What the job involves
- This VP will lead a passionate team of marketing professionals and closely collaborate with stakeholders to drive high-impact go-to-market plans, demand-generation strategies, and customer-centric campaigns
- This leader will have an entrepreneurial spirit, creative mindset, and deep multi-disciplinary marketing expertise that will be instrumental in building on our strong market position and achieving measurable results
- The VP will champion a data culture and ensure the successful execution of marketing initiatives to improve customer satisfaction, retention, and brand momentum
- Team Leadership: Foster a healthy marketing team culture, develop marketing leaders and their teams through effective career and performance management, and attract top talent to create a high-performing marketing organization
- Go-to-Market Strategy: Collaborate with corporate marketing and sales leadership to develop and execute comprehensive go-to-market marketing plans, ensuring alignment with overall business objectives and achievement of business targets
- Customer-Driven Campaigns: Design and implement prioritized campaigns that enhance customer demand, positively impact brand awareness and drive sales across different customer segments and personas
- Data-Driven Innovation: Analyze the sales cycle, customer segmentation, and channel mix to optimize the selling process, utilizing data to craft impactful marketing messaging, campaigns, and events
- Stakeholder Alignment: Effectively communicated with key stakeholders, particularly the CEO of Tableau and the sales leaders reporting to him. You will play a key role in bridging communication gaps, ensuring the organization's decisions and actions are well understood and supported, and aligning the priorities across both sales and marketing to achieve results
- Events Strategy: Innovate and deliver a portfolio of physical and virtual events that maximize impact and engagement within the region
- Quarterly Goal Setting: Translate the annual marketing plan and goals into actionable quarterly targets, initiatives, and metrics, ensuring measurable and accountable results
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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