Channel Marketing Specialist, Razer
Frites & South
Gaming hardware and payment services
Open for applications
Gaming hardware and payment services
1001+ employees
Open for applications
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- BSc, BA or equiv. in Marketing
- 3-5 years+ in a channel marketing position in consumer electronic hardware, PC, or Console Gaming Industry
- Fluent in French, Spanish and English (other languages e.g Italian are also preferred)
- Proven analytical skills
- Keen attention to detail
- Team Player
- Gamer preferred
What the job involves
- The Channel Marketing Specialist is responsible for supporting with the development and execution of channel marketing strategies
- They are accountable for planning, execution, analysis, and improvement of marketing plans and campaigns to ensure all business goals and objectives are met
- Execute, administer and report back on channel marketing programs and campaigns; monitor, record and analyze ROI
- Recommend changes to existing programs so Razer is always leading the industry
- Prepare and present success/learnings reports to management
- Oversee merchandising activities, instore and online
- Actively maintain all product listings to ensure content excellence
- Utilise retailers online marketing tools to increase market share and revenue
- Plan and track budget and marketing resource, manage the end-to-end process with creative briefing and accounting
- Build good relationships with all channel partners
- Build good relationships with your Regional Sales Managers to drive ROI
- Perform other job duties as assigned
- Provide support for localization of assets
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Articles
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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