Senior Product Marketing Manager, Acquia
Cloud-based digital experience management
Be an early applicant
Cloud-based digital experience management
1001+ employees
Be an early applicant
1001+ employees
Company mission
Acquia's mission is to empower the world’s most ambitious brands to embrace innovation and create customer moments that matter.
Role
Who you are
- Background in digital experience optimization space including strong understanding of the competitive landscape
- Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
- Proven impact on core business KPIs
- Proven success working with cross functional teams for strategic company initiatives
- Strong communication skills, including written and speaking
What the job involves
- The Senior Product Marketing Manager, Optimization manages the product marketing programs for the Optimization and Insights products
- You will report directly to the Director, Product Marketing and work collaboratively with the product management team, marketing communications and the performance marketing team to ensure the most effective plan to grow revenue for the company
- Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:
- Identifying the market opportunity and target buyer personas
- Defining the routes to market
- Developing GTM plans and messaging/positioning
- Validating the approach
- Working with a cross-functional team to implement the plan
- Driving sales pipeline
- Tracking and monitoring the success of the plan and revenue for the product
- Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
- Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
- Preparing and delivering presentations as a subject matter expert at live events and webinars
- Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
- Working with the product team to feed field and analyst input back into the product roadmap
- Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
- Working with the relevant partners to maximize revenue potential
- Assisting the field in individual deals and sales strategy where appropriate
- Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
- Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables
- Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR
Our take
Acquia’s digital experience platform was borne out of the Drupal Project, a popular free and open source software used to develop core content management systems. Drupal creator Dries Buytaert co-founded Acquia in 2007 in a bid to commercialise the software separately.
Considering that Acquia now counts Warner Music Group, NBC Sports, and Johnson & Johnson among its clients, and was acquired by Vista Equity Partner for $1 billion in 2019, it’s fair to say it’s been a success thus far. Indeed, the fact that Vista has a reputation for acquiring what it sees as “undervalued” companies says a lot about Acquia’s true worth.
Since the 2019 acquisition, Acquia has accelerated its growth and international expansion across the US, Canada, Europe, Australia, and Asia. It also acquired digital asset and product information management company Widen in 2021, proving its determination to keep adding to its product offering, as well as continuing to add new capabilities and integrations to ensure it stays at the front of the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$55m
SERIES G
May 2014
$50m
SERIES F
Total funding: $173.5m
Company benefits
- Up to 13 weeks of maternity, six weeks of paternity and adoption leave paid at 100 percent
- Returning-parent transition program to allow new parents to ease back into work
- We help offset the cost of legal adoption fees
- Time off when you need it
- Modern office spaces equipped with modern desks, natural light, comfortable chairs, and common areas
- Well-stocked snacks and beverages
- Medical history disregarded for medical scheme, with premium covered at 100 percent for employee and spouse
- Tax-free and NI-free childcare vouchers
- Pre-tax cycle to work scheme
- Gym membership discounts
- Confidential employee assistance program
- Vision benefits
Company values
- Committed to Awesome – We are passionate about customer success. We innovate, strive to be better, and take responsibility for results. We extend boundaries to achieve the extraordinary.
- Do The Right Thing – Even when it's hard. We conduct ourselves with integrity and respect. We value listening and collaboration. We are all responsible for inclusivity and equity.
- Jump In and Own It – We value speed and agility. We have a bias for action blended with determination and perseverance. When we see a problem, we work together to solve it.
- Give Back More – Born from the open source community, we cherish our roots. We contribute our time and talent to strengthen our communities. We are responsible global citizens.
- Dare To Be Different – Be who you really are. We welcome authenticity and diversity. We are dreamers and doers. We make ideas real and we have fun doing it.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Dries Buytaert
(CTO/CSO & Board Member)Founder and Project Lead of Drupal, a powerful open source platform for building websites and digital experiences, where they serve as President of the Board of Directors. Has served as Acquia's CTO since founding the company in 2008.
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