Director of Account-Based Marketing, Writer
+stock options
AI writing assistant
Be an early applicant
AI writing assistant
201-500 employees
Be an early applicant
+stock options
201-500 employees
Company mission
To bring generative AI to the enterprise.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 7 years of experience in B2B marketing, preferably in account-based marketing or enterprise marketing
- Proven track record of developing and executing successful account-based marketing strategies and campaigns
- Strong understanding of the Enterprise market and the buyer’s journey
- Excellent communication and interpersonal skills, with the ability to build relationships and influence decision-makers
- Experience working closely with Sales teams to drive revenue and meet business goals
- Analytical mindset with the ability to track, measure, and report on campaign success
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Self-motivated and proactive, with the ability to work independently and in a team environment
- Experience using marketing tools such as 6sense, Mutiny, and HubSpot
What the job involves
- The Director of account-based marketing will be responsible for creating and executing a go-to-market plan for Writer's high-value Enterprise target accounts
- They will work with the Sales, Partner, and Marketing teams to increase engagement, build relationships, and drive sales through marketing campaigns
- This is a player/coach role that needs good planning skills, world-class communication, and the ability to create campaigns that drive results
- Develop and execute a strategic account-based marketing plan to support Writer’s growth in the Enterprise market
- Collaborate with the Sales team to identify and prioritize target accounts and decision-makers within those accounts
- Develop and maintain a deep understanding of the target accounts’ business needs, challenges, and opportunities
- Create and manage personalized, multi-touch campaigns to engage decision-makers at target accounts and drive awareness and interest in Writers solutions
- Work closely with the entire marketing team to develop and curate relevant and compelling campaigns for target accounts
- Collaborate with the Sales team to develop account-specific messaging and collateral
- Track, measure, and report on the success of marketing campaigns based on ROI and budget allocation
- Continuously monitor and analyze market trends and competitor activities to inform and adapt the account-based marketing strategy
Our take
AI-assisted writing tools have taken off over recent years. With the likes of high-exposure company Grammarly accelerating adoption of such tools, a flurry of startups have appeared to offer their own takes. Writer’s angle is to leverage AI as a means of standardizing and scaling both content and communications for business teams. The tool offers autofilling and inline suggestions that keep content aligned with pre-determined company language and style guides.
This branded fine-tuning function distinguishes it from full copy-generation competitors, as well as from Grammarly itself, which is a more generalist copyediting tool. It subsequently caters to major enterprise clients looking to maintain standards across multiple and sprawling teams, and the company has managed to net major clients like Deloitte, Twitter, UiPath, and Accenture.
While AI-related buzz remains solidly around generative AIs like ChatGPT and Bard, Writer's narrow target market - in which it has already found success - supplies plenty of scope to grow, as AI copyediting tools look set to rapidly become content industry standard. With continued new launches and updates to its offerings as well as an impressive $100 million Series B awarded in 2023, the company is well-placed to seek further success into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2024
$200m
SERIES C
Sep 2023
$100m
SERIES B
Total funding: $326m
Company benefits
- Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA
- Flexible location and schedule options
- Competitive parental leave policy
- Company stock options
- 401k plan with employer contributions
- Learning and development stipend
- Generous PTO
- Distributed from Day 1: Our processes and operating cadence are built around a distributed culture
- SF office space: If you prefer working from an office, we have a beautiful sunny one in Union Square, the heart of San Francisco
Company values
- Connect: Writer’s success depends on the strength of our relationships. We strive to understand and respect each other on a human level.
- Challenge: We don’t shy away from conflicting points of view. The more diverse the perspectives, the better. Each and every Writer contributor is encouraged to question, challenge, and propose ideas across the business.
- Own: Regardless of role, we’re all owners. We strive to create an impactful, enduring company by building processes and owning outcomes.
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
May Habib
(CEO)Harvard economics graduate, who was previously VP of sovereign wealth fund Mubadala Development Company, and a global shaper at the World Economic Forum. Also co-founded Qordoba.
Waseem Alshikh
(CTO)Previously co-founded CloudAppers, then served as CTO at iMENA. Subsequently co-founded AI content editor Qordoba.
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