Field Marketing Manager, Appian
Ability to travel 25-30%
AI-powered process orchestration across the enterprise
Open for applications
AI-powered process orchestration across the enterprise
1001+ employees
Open for applications
Ability to travel 25-30%
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development
- We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment
- 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
- Experience managing large and regional event logistics, strategy, and execution
- Bachelor’s Degree
What the job involves
- Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry
- This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue
- The role will also be responsible for operational, implementation and post-program and event reporting and activities
- Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees
- Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities
- Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts
- Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations
- Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI
- Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion
- Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions
Our take
Appian is a fotware company helping organizations design, automate, and improve how work gets done. It offers a low-code platform that allows businesses and government agencies to build applications quickly and without the need for large development teams. And it serves a range of industries, having built a strong foothold in the public sector, where secure, scalable digital tools are critical to modernizing complex operations.
The company stands out by bringing process automation, AI, and data management together in a single platform. Instead of relying on multiple disconnected tools, organizations can use Appian to streamline workflows and make faster, better-informed decisions. Its low-code approach allows speed and flexibility, while its focus on security and compliance make it well suited for regulated and mission-critical environments.
This approach has recently been reinforced by a $500M, 10-year enterprise agreement with the US Army. The deal positions appian as a core platform for the Army's IT modernization, supporting AI-driven automation and secure cloud adoption. With its Defense Cloud now authorized for sensitive operations, the agreement signals growing confidence in Appian as a long-term partner for large-scale digital transformation.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(Co-Founder & CEO)Previously the Director of Enterprise Product Group at MicroStrategy before co-founding Appian in 1999.
Michael Beckley
(Co-Founder & CTO)Michael previously spent 3 years in Product Management at MicroStrategy before co-founding Appian in 1999.
Bob Kramer
(Co-Founder & General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Co-Founder & Chief Executive Ambassador)Previously worked as a Consultant at Boston Pacific after graduating from Dartmouth College.
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