Vice President of Product and Customer Marketing, Filevine
$256-325k
Operating intelligence for modern legal practice
Be an early applicant
Operating intelligence for modern legal practice
501-1000 employees
Be an early applicant
$256-325k
501-1000 employees
Company mission
To change the way legal work gets done for law practitioners and their clients.
Role
Who you are
- Professional Experience: 10+ years of marketing experience in B2B tech, with at least 5+ years in leadership roles managing high-performing Product and Customer Marketing teams
- Obsessive Market & Customer Curiosity: You are the person who listens to every call you can get your hands on, proactively calls customers to learn their friction points firsthand, and stays ahead of the what's next by devouring industry publications
- The Player-Coach DNA: You must be a practitioner-leader with a proven track record of being on the tools. We are looking for a prolific writer who has personally authored foundational messaging, technical whitepapers, and high-stakes keynote presentations within the last 24 months
- Strategic GTM Mastery: Expert-level ability to design and execute global go-to-market strategies, including product launches, pricing/packaging evolution, and the development of integrated GTM plays across Sales, Product, and Marketing
- AI & Technical Literacy: A deep functional understanding of Generative AI, LLMs, and legal-tech infrastructure. You must be able to translate complex technical concepts into simple, intuitive, and emotionally resonant value propositions for legal professionals
- Market Intelligence: Demonstrated experience leading building robust Competitive Intelligence functions that deliver actionable battlecards and win/loss insights
- Communication & Presence: Outstanding verbal and written communication skills with the executive presence to present to Boards, influence C-level stakeholders, and act as a public-facing spokesperson for the brand
- Education: Bachelor’s degree in Marketing, Business, or a related field is required; an MBA or JD is considered a major plus
- Strategic Proximity & Travel: For leaders not based in Salt Lake City, a commitment to frequent travel to HQ is essential to collaborate in person with the CEO, CMO, and CPO
What the job involves
- As the VP of Product & Customer Marketing, you will be the chief strategist leading this market shift
- Your role is mission-critical: you will bridge the gap between advanced AI engineering and the real-world needs of legal professionals, ensuring Filevine remains the indispensable partner for ambitious legal professionals
- You will own the narrative for our next evolution, moving beyond feature lists to lead a movement that empowers lawyers to deliver superior impact at a scale previously thought impossible
- This is a rare opportunity to join a category leader as we scale, winning the trust of litigators, corporations, and government agencies alike
- AI Category Leadership: Own the positioning and messaging for Filevine’s AI suite, translating complex LLM capabilities into clear, ROI-driven value for legal professionals
- GTM Orchestration: Lead end-to-end product launch strategies, ensuring tight alignment across Sales, Product, and Customer Success
- Strategic Pricing: Partner with Finance and Product to evolve pricing models, specifically focusing on the transition to AI-consumption and value-based billing
- Expansion & Advocacy: Build a world-class customer advocacy program and collaborate with Revenue teams to identify "white space" for upsell and cross-sell opportunities
- Competitive Intelligence: Establish a "battlecard culture" to ensure the field knows exactly how to win against legacy software and emerging AI point solutions
- Market Analysis: Deeply analyze legal market trends and buyer behavior to identify new opportunities for Filevine’s AI offerings
- Chief Storyteller: Personally own the narrative for high-stakes messaging, including keynote presentations, foundational whitepapers, and technical demos
- Sales & Partner Enablement: Educate internal teams and partners on the competitive landscape and Filevine’s unique technical advantages
- Use Case Activation: Develop tailored positioning that resonates across the spectrum, from solo practitioners to "Big Law" executives
- Team Leadership: Scale and mentor a high-performance team of PMMs and GTM managers, defining the strategy, budget, and OKRs for the department
Our take
Law firms, corporate legal teams and government agencies are under increasing pressure to handle more work, more data and tighter timelines, all without increasing costs. As a result, demand is growing for legal technology that can automate routine tasks, organize complex information and also help laywers work faster and more accurately. AI has become a key part of this change, and today it's hard to find interest in legal tech that doesn't have AI at its core.
Filevine is a good example of how this shift is playing out, Founded in 2014, the company began as a software-as-a-service platform helping legal teams manage cases, documents, billing and payments in one place. Over time though, Filevine has expanded into what it now calls a Legal Operating Intelligence System, bringing intelligence into the full lifecycle of a legal matter. And in recent years, the focus has moved strongly toward AI, as most of the company's revenue comes from its AI products rather than from its original software.
This growth shows just how well its aligned with where the market is heading, and with $400M from major investors, it continues to expand its platform, adding AI tools that connect across legal workflows. By bringing together case management, depositions, contracts and drafting into a single system, Filevine has positioned itself as a central operating platform for modern legal teams.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2025
$400m
LATE VC
Apr 2022
$108m
SERIES D
Total funding: $825.6m
Company benefits
- Medical, Dental, & Vision Insurance
- Competitive & Fair Pay
- Short & long-term disability
- Maternity & Paternity leave
- Centrally located open office in Sugar House
- Company swag that will make your friends envious
- Opportunity to make an impact on Day 1
Company HQ
Sugar House, Salt Lake City, UT
Leadership
Ryan Anderson
(Co-Founder & CEO)Ryan co-founded Filevine in 2014 and has served as the CEO since.
Salary benchmarks
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