Field Marketing Manager, Spendesk
DACH Market
Company spend management platform
Job no longer available
Company spend management platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To liberate businesses and people to do their best work.
Role
Who you are
- If you're ambitious, driven, and have 2-3 years’ experience in regional marketing, field marketing, or demand generation, we want you to help us continue reaching, and exceeding, our growth targets
- A proven track record (2-3 years) in B2B field marketing (or similar)
- Strong event execution and operational process management skills
- Excellent interpersonal skills, with experience leading teams at events
- Strong understanding of lead nurture and email marketing best practices
- Hands-on experience with HubSpot and Salesforce
- Strong collaboration skills with sales and marketing teams
- Deep understanding of ICPs, with a data-driven approach to campaign strategy
- Experience with 1:Many / 1:Few ABM strategies
- A strong bias for action and a growth mindset
- Comfortable in a fast-paced environment
- Genuinely curious about what makes field marketing campaigns successful and creative spirit to improve them further
- B2-C1 proficiency with German - you will be responsible for writing campaign materials and speaking with German vendors
What the job involves
- You're likely in a junior role and ready to take the next big step in your career
- Spendesk is proud to have reached profitability and is entering an exciting new phase of growth
- Under the leadership of our CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world-class organisation, poised to achieve even greater success across Europe
- You'll be joining a high-caliber team that’s expanding Spendesk’s already significant footprint
- In this role, you'll report to the Head of Content & Field Marketing and collaborate closely with our Regional Sales team to drive pipeline growth in your target market
- Own localised field marketing campaign roadmap for target regions, working directly with the content and growth teams to brief
- Deliver well thought-out Account-based marketing campaigns which delivers qualified sales opportunities
- Lead E2E in-person and virtual event execution in your region - turning this into a consistent revenue generating channel
- Implement an event marketing playbook which covers pre, during and post-event activities
- Act as a team lead at events by briefing internal teams, managing communications, and ensuring meaningful customer interactions
- Identify co-partnership opportunities for our event roadmap
- Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research
- Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM to
- Design and execute lead nurture strategies that align with different stages of the funnel
- Write compelling email marketing content to drive engagement and conversions
- Implement best practices for outbound and inbound email marketing
- Work closely with sales teams to ensure a smooth handover of leads and opportunities
- Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement
- Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness
- Develop regional marketing plans based on data-driven insights and market trends
- Improve forecast performance by understanding demand assumptions and pipeline trends
- Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact.
- Working closely with our talented marketing and sales teams, you'll:
- Take full ownership of regional marketing performance, ensuring a direct contribution to lead generation, pipeline and revenue growth
- Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives
- Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies
- Drive improvement in outbound and inbound email marketing campaigns
- Build out strong portfolio of regional marketing assets
Application process
- As we are an international team, please submit your application and CV in English
Our take
Spendesk is an all-in-one spend management solution created to deliver more control, visibility, and automation to today's finance teams. Top startups like Drivy, Konbini, Dataiku or Deezer are already customers of Spendesk.
With flexible payments, approvals, automated receipt capture and real-time spend insights, the company specifically allows finance teams to decentralise operational spending across the business without any loss of control or visibility. Employees benefit from streamlined expense and invoice management through the Spendesk website and app.
Expense management platforms are becoming an increasingly crowded space, with competitors like Soldo and Expensify also building similar products. Spendesk will have to keep innovating its offerings to stay relevant. But with substantial funding to its name along with a number of strategic partnerships (including Visa), the company is making sure it stays ahead of the competition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$116m
SERIES C
Jul 2021
$116m
SERIES C
Total funding: $300m
Company benefits
- Transport reimbursement: Monthly contributions to your transport card (metro, bus or train)
- Offsites and events: Regular team events to exchange with other Spendeskers and get to know each other better
- Annual leave: 28 days per year to rest and relax
- €50 on your Spendesk card: To buy anything you need for work
- For Spendeskers with kids: Generous parental leave & a lot of flexibility for working parents
- Great offices: In the hearts of Berlin, London, Madrid, and Paris
Company HQ
L'Europe, Paris, France
Leadership
Axel Demazy
(CEO)Joined Spendesk in 2024 as CEO. Prior to this, they spent over 4 years at Jellsmack as the COO and General Manager and over 8 years at the Boston Consulting Group as a Partner.
Salary benchmarks
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