Lead Brand Designer, G2

• Experience designing for B2B and B2C brands for 5-8 years
• Excellent knowledge of Adobe creative, figma, and other in-market tools
• Excellent knowledge of design principles
• Excellent use of proportions, negative space, UI design, & hierarchy
• Superior standards for their work
• Superior execution ability that outputs hi-fi work on time, error free
• Strong mentorship capabilities & ability to deliver feedback
• Begins to evangelize design across organization
• Excellent ability to execute on creative briefs to deliver new design work from start to finish
• Strong knowledge of digital and brand channels and how to create for them
• Communicating consistently and effectively on project timelines, roadblocks, conflicts, and scope
• Strong at building and devising omnichannel design tests

Desirable

• Act as a design mentor, leader, and evangelist within the Brand & Marketing teams, and across the organization
• Assist in defining individual designer process & overall design process—from concept to handoff
• Be an active participant in hiring design roles
• Consistently drive design accountability across teams to ensure design is always represented properly
• Evangelize design across G2, advocating and seeking out opportunities to improve design (sometimes cross teams, not being scared to share your POV)
• Provide consistent design direction to media, particularly around brand compliance and art production
• Consistently identify design opportunities across brand system and marketing channels, working with PM to define and build briefs to address
• Suggest and assist in brand and campaign workshops/brainstorms
• Partner with CD & other designers to maintain brand design system with an eye on optimization & style, making suggestions and seeking improvement w/out asking
• Partner with CD & other designers in evolving brand vision LnF as well as brand design philosophies and strategies
• Present new designs and design strategy behind campaigns, carefully articulating decisions and goals
• Participate in data driven conversations w/ marketing to gain learnings and identify design opportunities to consistently improve
• Lead design conversations in each creative brief, advocating for the best work and rescoping work as needed
• Update & maintain brand guide w/ new updates and guidelines
• Exemplify culture and leadership within the team, being an active role model for others