Head of Performance Marketing, Picsart
Growth Group
Digital creation platform
Open for applications
Digital creation platform
1001+ employees
Open for applications
1001+ employees
Company mission
To empower the creator in everyone, everywhere.
Role
Who you are
- 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position
- Proven track record of scaling user acquisition efforts in a fast-paced digital environment
- Deep expertise in paid media platforms (Google Ads, Meta, TikTok, Youtube etc.), attribution models, and analytics tools
- Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower
- Experience managing marketing budgets with a focus on efficiency and ROI
- Ability to work cross-functionally and collaborate with product, design, and engineering teams
- Strong leadership and team management experience, with the ability to mentor and develop talent
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
- Passion for innovation and staying ahead of digital marketing trends
What the job involves
- Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives
- This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels
- As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value
- Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth
- Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks
- Lead a team of marketers, providing guidance, setting KPIs, and driving execution
- Analyze campaign performance, extract insights, and optimize for maximum ROI
- Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend
- Collaborate with product, data and creative teams to refine audience targeting, messaging, and overall campaign effectiveness
- Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance
- Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge
- Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively
- Report on performance metrics and provide strategic recommendations to executive leadership
Our take
Picsart is a creative platform that empowers anyone to design, edit, and share content, regardless of skill level. With AI-powered tools and a massive library of stickers, templates, and more, users can create everything from fun social media posts to professional designs.
Founded in 2011, Picsart was designed to make powerful creative tools accessible to all. Today, with over 150M active users, it's a go-to for image and video editing. Due to innovations like generative AI, it stands out by offering simple yet advanced tools for everything from personal projects to professional needs.
Picsart's success is clear - even with competition like Canva and Adobe, the company remains a leader in its field. Recently raising funding, it's set to expand even further, focusing on AI-driven tech and growing its global community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$130m
SERIES C
Jul 2019
$20m
SERIES B
Total funding: $195m
Company benefits
- Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
- Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
- Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships
Company HQ
Hallandale Beach, FL
Leadership
Hovhannes Avoyan
(Co-Founder & CEO)Bringing more than 25 years of experience in computer programming and global business management. Prior to Picsart, they founded five other startups, all of which had successful acquisitions by global companies including Lycos, Bertelsmann, GFI, Teamviewer, and Helpsystems.
Artavazd Mehrabyan
(Co-Founder & CTO)Prior to founding Picsart, they worked as Chief Software Architect at Sourcio, the Virtual Solutions Global Services, and Lycos Europe.
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