Performance Marketing Manager, Coinflip
Office located in Old Post Office, Chicago
Bitcoin ATM network
Be an early applicant
Bitcoin ATM network
201-500 employees
Be an early applicant
Office located in Old Post Office, Chicago
201-500 employees
Company mission
To empower those left out by traditional banking systems to achieve financial freedom by providing quick, easy, and secure access to the benefits of cryptocurrency.
Role
Who you are
- Bachelor’s degree in marketing or relevant field
- A minimum of 4 years experience in a digital marketing position with +$500k monthly budgets
- In-depth knowledge of the Google Ads platform
- Hands-on experience with Facebook Ads Manager
- Highly analytical with a proven track record of utilizing data to drive decision making
- Outstanding communication and interpersonal skills
- Comfortable learning new platforms to test new digital acquisition channels
- Up-to-date on the latest trends and technologies in digital marketing
Desirable
- Strategic thinker who can work with the team to solve large scale business problems through a robust understanding of digital marketing efforts
- Thorough knowledge of Google Analytics and/or other analytics tools to inform business decisions
- Fintech industry experience is a plus
- SQL experience is a plus
What the job involves
- As the Performance Marketing Manager, you will be responsible for creating, executing and optimizing advertising campaigns across our performance marketing program including Search, Display, Pmax & Social campaigns
- You will be a key member of the marketing team in charge of marketing strategy across our paid channels and will work cross-collaboratively with product, analytics & other teams to drive business growth
- Lead and manage Google Ads & Social ad platforms to drive performance and achieve business goals
- Develop, optimize, and monitor campaign budgets to ensure efficient allocation of resources
- Implement a data-driven testing approach to continuously improve campaign performance and ROI
- Generate and present detailed reports on the overall performance of marketing campaigns, providing actionable insights
- Coordinate with product marketing teams to launch new initiatives
- Identify the latest trends and technologies affecting our industry
- Evaluate important metrics that affect our website traffic, target audience and CAC
- Work with your team to brainstorm new and innovative growth strategies
- Oversee and manage agencies & internal associates to ensure the successful execution of the performance marketing program
- Take on additional responsibilities as needed to support the marketing team
Our take
Believing in the benefits of briging cryptocurrency to a broader audience, CoinFlip has been providing a network of Bitcoin ATMs since 2015, with over 4,000 now located across the US and Canada.
Since its inception the company has stood out among competitors with its low fees, up to 30% lower than its larger rivals General Bytes and Genesis Coin. However, the company's vision reaches beyond just providing kiosks, with the recent introduction of Olliv, a self-custodial wallet aimed at simplifying crypto and allowing easy onboarding into the crypto economy.
The importance of this step for CoinFlip's mission cannot be understated - by giving new users the tools needed to engage with crypto it also increases adoption and therefore the need for real world withdrawals of cryptocurrency through its ATM network. Going forward CoinFlip's two-pronged approach here may well see it leap over the competition and forge a commanding lead in its market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
32% employee growth in 12 months
Company
Company benefits
- Medical, Vision & Dental
- 401(k) matching after 3 months
- Daily meals & fully stocked kitchen
- Company outings
- Employee referral program
- Casual attire
- Unlimited PTO & paid holidays
- Flexible work hours & work-from-home options
- Reimbursed onsight gym membership with group classes
- Wellness programs & Headspace membership
- Parental leave
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
Ben Weiss
(CEO)Graduated from Vanderbilt University with a Bachelor's Degree in Economics. Co-founded CoinFlip in 2015 and served as the COO for 5 years before becoming the CEO in 2021.
Daniel Polotsky
(Chairman of the Board)Graduated from Northwestern University with a B.A. in Economics, Russian Language and Literature, and Business Institutions. Previously worked as a Campus Brand Representative at Uber and as a Global Treasury Operations Analyst at Citadel.
Kris Dayrit
(Director)Previously served as the CMO of CoinFlip before becoming the President and Director.
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