Marketing Analytics Manager, Apple
$173.1-260.4k
Eligible for discretionary restricted stock unit awards
Office located in Cupertino, CA
Personal technology company
Open for applications
Personal technology company
1001+ employees
Open for applications
$173.1-260.4k
Eligible for discretionary restricted stock unit awards
Office located in Cupertino, CA
1001+ employees
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- 8+ years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing
- 2+ years of people management, including building and developing teams
- Highly proficient and hands on in SQL, Tableau, and Advance Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics)
Desirable
- BA/BS/MBA with 8+ yrs of Industry experience
- 4+ years of people management, including building and developing teams
- Solid understanding of eCommerce fundamentals, measurement concepts and drivers of Traffic, Conversion and Revenue
- Foundational understanding and expertise in Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates
- Experience in driving end to end measurement programs and campaigns including measuring effectiveness, media attribution, return on investment and Efficiency
- Strong proficiency in translating complex data into crisp insights, actions and recommendations
- Outstanding communications skills with both technical and non-technical leaders and colleagues
- Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple
- Takes action to ensure a safe, respectful, and inclusive environment for all team members
- Role models inclusive leadership behaviors and builds, develops and retains diverse teams
- Demonstrates Apple's values of inclusion and diversity in daily activities
- Contributes to an inclusive environment through respecting each others' differences and having the curiosity to learn
What the job involves
- Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are
- Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive
- As part of a team of eCommerce analytics specialists, you’re deeply committed to the two-sided challenge of driving all aspects of the extraction of insights from the inconsistent and intangible world of data and delivering insight to the business leaders looking for every opportunity to bring to bear just a little more out of every click
- Driving Business strategy: You will provide recommendations using multiple types of data, business knowledge, and strategic assumptions when data does not exist. You will be essential to decision-making
- Finding opportunities and influencing partners to act: You will partner with several eCommerce business owners primarily Marketing to provide key customer insights and influence strategic decisions
- You will collaborate with partners and analysts to ensure analytics solutions are scalable, repeatable, effective, and meet expectations of various leaders
- Be the Dot Connector: Using multitude of data sources, you will connect the dots across multiple problems to see the larger picture that helps shape analyses and findings that drive longer term solutions than just answering short term questions
- Be the Analytics Translator: You will define, implement and standardize metrics, reports and dashboards whilst focusing on the insights
- You will work with Advance Data Science teams to bring rigor and adaptability in approach and translate them into relevant insights, tools and value for the Business
Our take
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company values
- We believe that we’re on the face of the Earth to make great products
- We believe in the simple, not the complex
- We believe that we need to own and control the primary technologies behind the products we make
- We participate only in markets where we can make a significant contribution
- We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
- We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
- We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change
Company HQ
Cupertino, CA
Articles
Leadership
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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