SEO Manager, OpenText

Salary not provided

Looker

Google Analytics

SEMrush

Google AdWords

Senior and Expert level

Toronto

Information management for enterprises

Be an early applicant

Information management for enterprises

1001+ employees

B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS

Be an early applicant

Salary not provided

Looker

Google Analytics

SEMrush

Google AdWords

Senior and Expert level

Toronto

1001+ employees

B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS

Company mission

To enable intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud.

Job

Company

Role

Who you are

This role requires a deep understanding of technical SEO, content strategy, keyword research, and analytics
The ideal candidate has experience collaborating with content creators, web developers, and marketing teams to optimize our digital presence and improve search rankings
You must be comfortable with change and thrive in a fast-moving environment
Bachelor’s degree in marketing or related field is required
5+ years’ experience in digital marketing programs, inclusive of SEO, or related experience in enterprise software or B2B company
Proven ability to improve organic search performance and site rankings
Strong abilities in using Google Analytics, Google Search Console, and Looker Studio to review data analytics and generate reports with insights
Experience with paid advertising platforms such as LinkedIn Campaign Manager, Google Ads, and ABM platforms such as 6Sense would be a bonus
Agency experience or experience working with agencies or vendors
A self-motivated, performance-driven, and professional demeanor

What the job involves

As a SEO Manager, you will be joining a dynamic and agile marketing team. You have a passion for digital marketing, data analytics and reporting insights
You will be responsible for developing strategic approaches to search engine optimization to generate organic traffic, consumer engagement, and leads for the business
You can manage multiple activities at once, while keeping all stakeholders up to date with performance metrics reports
Developing and executing effective SEO strategies, including keyword research and competitive insights, to drive organic growth and improve search rankings
Monitoring and analyzing performance using SEO tools (Google Analytics, Google Search Console, SEMrush, etc.) and providing recommendations updates to content and web pages
Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline
Staying up to date with search engine algorithm changes, industry trends, and best practices
Building strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches
Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs
Working closely with paid search, social media, and web development teams to ensure holistic digital marketing alignment
Demonstrating subject matter expertise and being able to educate internal teams on SEO and digital best practices in advertising and technology

Our take

Founded back in 1991, OpenText offers software applications that manage content or unstructured data for enterprises such as large companies, government agencies or professional service firms.

The company has continuously built out its product suite over the years, keeping pace with the changing market. For example, in 2023 it launched OpenText Aviator, a generative AI platform for business networks and IT operations.

As a recognised market leader, this 25+ year old company shows no signs of slowing down. As well as internal development, it also adds to its value through acquisitions, such as that of MicroFocus in 2023.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

21% employee growth in 12 months

Glassdoor (3.5)

Trustpilot (2.9)

Company

Company benefits

Education assistance
Wellness/fitness reimbursement
Time off to volunteer

Company HQ

Waterloo, ON

Leadership

Mark J. Barrenechea

(CEO & CTO)

Previously served as CEO and President of SGI and Rackable Systems, CTO for Computer Associates and Senior Vice President of Applications Development for Oracle.

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