Senior Product Marketing Manager, Catapult Sports
$84.8-195.1k
Sports technology for athlete performance
Posted today
Sports technology for athlete performance
501-1000 employees
Posted today
$84.8-195.1k
501-1000 employees
Company mission
To unleash the potential of every athlete and team on earth.
Role
Who you are
- Extensive experience in Product Marketing, Product Management or related GTM roles. You have likely gained experience through working in a similar role already in a scale-up or start-up environment, working directly with Founders, or senior leadership and owning initiatives end-to-end
- Strong ability to translate complex technology into clear and compelling customer value propositions
- Strong writing skills
- Strong organisational skills with the ability to coordinate cross-functional teams
- Commercial mindset with interest in market dynamics and competitive positioning
- Willingness to travel and support events outside standard business hours when required
What the job involves
- Own go-to-market launch strategy and execution for Tactics & Coaching products
- Develop and maintain clear positioning and value propositions for the T&C portfolio
- Build and maintain vertical messaging architecture that communicates product value to target audiences
- Monitor and maintain competitive intelligence and positioning across the T&C market landscape
- Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements
- Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging
- Own the T&C launch governance process, ensuring launches are coordinated effectively across teams
- Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio
- Ensure cross-vertical messaging consistency across product marketing outputs
- Define and uphold the quality bar and best practices for Product Marketing deliverables
- In 6 months’ time
- T&C product positioning and messaging are clearly defined and consistently used across GTM activities
- Product launches are well coordinated and delivered with clear ownership and timelines
- PMM frameworks and working practices are established across the team
- In 12 months’ time
- T&C products have strong and differentiated market positioning
- Launch planning and sequencing across the portfolio is coordinated and predictable
Our take
Catapult is a leader in the sports technology market, pioneering wearable technology that provides valuable insights to help athletes prevent injuries, optimise performance and manage their return to play. Over time, the company has expanded its offerings to include advanced wearable analytics, video analysis tools, and athlete management systems.
The company boasts an elite clientele including thousands of big-name teams worldwide, such as Real Madrid, Bayern Munich, the New York Giants, and the Australian Cricket team. These teams rely on Catapult's cutting-edge technology to monitor and improve athletes' performance across training and competition.
This is a good demonstration of Catapult's value, but where it stands out is in its support of grassroots athletes and clubs. Essentially, while many consumer-grade wearables excel at collecting data, they fail to guide people in using it effectively. To address this, Catapult creates tailored training plans to help amateur athletes leverage data for better results in a similar way to professionals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company HQ
Prahran, VIC
Leadership
Will Lopes
(CEO & Managing Director)Joined Catapult in 2019 as CEO and Managing Director. Previously spent 19 years at Audible in a number of roles, including Executive Vice President of International Operations and CRO. They also founded Corridor Services where they served as the CEO.
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