Vice President of Product Marketing, Socure
$215-260k
Digital ID verification & fraud protection
Open for applications
Digital ID verification & fraud protection
201-500 employees
Open for applications
$215-260k
201-500 employees
Company mission
To verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
Role
Who you are
- 10+ years of experience in product marketing, with at least 5 years in a leadership role
- Proven track record of developing and executing successful product marketing initiatives in the B2B sector, preferably within identity verification and fraud controls
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Highly analytical with strong market research and competitive analysis skills
- Ability to work independently and manage multiple projects simultaneously
- Experience with enterprise Software-as-a-Service (SaaS) offerings is a plus
- Experience working cross functionally with sales and product leadership; ability to present at the executive leadership level
What the job involves
- Vice President (VP) of Product Marketing owns the alignment across product, marketing, and sales organization, and executes enterprise go-to-market strategy across many use cases, products, verticals and GEOs that Socure serves
- Craft a brilliant, differentiated Socure narrative that aligns to customer needs and market opportunity, and see its adoption across marketing programs, partner channels and sales conversations
- Act as an energetic leader-practitioner, scaling the product marketing team’s efforts to execute in high-velocity, innovative business
- Strategic Leadership: Develop and execute a comprehensive product marketing strategy that aligns with the company's business goals and objectives
- Team Management: Lead and manage a team of product marketing professionals
- Market Research and Analysis: Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape
- Product Positioning and Messaging: Work closely with product management and development teams to ensure product positioning and messaging are aligned with target market needs and company vision
- GTM Strategy: Oversee the development and execution of GTM strategies for new products and services
- Pricing Partnership: Ability to partner with sales and product leadership to drive product pricing strategy
- Campaign Management: Oversee the execution of product marketing campaigns and programs across various channels, including online, offline, and social media and representing both product launches and market driver messaging launches
- Cross-Functional Collaboration: Serve as a strong partner to the product and commercial teams, ensuring alignment and collaboration on product launches, campaigns, and initiatives
- Player-Coach: Embed in teams as special projects and initiatives need hands-on expertise that will improve or accelerate launches or campaigns as needed
Our take
Socure is an identity platform that aims to improve customer identification for digital transactions. The company is part of a growing market, with rivals in this competitive space including Signifyd, Riskified, AppsFlyer, ClearSale, Kount, SEON, and Fraud Fighters.
The engine delivered by Socure encompasses KYC (Know Your Customer), identity fraud detection, and document verification. With it, companies can scale rapidly by onboarding more good customers, and prevent online fraud. In addition, underbanked consumers who have been excluded from online services by outdated ID verification can gain access to critical benefits and services online.
Socure has rapidly escalated in popularity, and reached a valuation well over $1 billion. Though not immune from the economic downturn of late, which resulted in two high-profile rounds of lay-offs, the company has secured considerable additional funds that will strengthen its financial position as it moves to capitalize on the ever-growing importance of identity verification and trust.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2021
$450m
SERIES E
Mar 2021
$100m
SERIES D
Total funding: $646.6m
Company benefits
- Health: Comprehensive medical coverage, including vision, dental, and FSA
- Parental Leave: Generous leave allowance for parents-to-be
- 401k: Pre-tax savings for retirement
- Life Insurance: Protect your family in case of emergency
- PTO: Take as much time as you need, when you need it
- 100% Remote: Work from anywhere anytime, whatever suits your lifestyle
- WFH Allowance: Generous reimbursement program to maximize your WFH setup
- Deskpass: Work in an office environment whenever you feel the need
- Mental Health Provider: Connect with clinicians when you need it
- Learning & Development: Self-education allowance & free career coaching
- Employee Assistance Program "EAP": Lifestyle resources available as well as additional mental health resources
- Fertility Provider: Family planning solutions for those interested
- Personal Legal Support: Significant discounts with RocketLawyer
Company HQ
Incline Village, NV
Articles
Leadership
Johnny Ayers
(CEO)Founder & General Partner of Switch Hit Ventures. Having been a Senior Consultant at IBM, they became COO and Board Member of Endeavor Up. Since then, was an Advisor at Pager and later founded Socure in 2012.
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