Content Marketing Manager, Oppizi

• We are seeking a talented and experienced Content Marketing Manager to join our team at Oppizi
• Work experience - Minimum 3-4 years in Content Marketing
• Impeccable written and spoken English (native or equivalent)
• Experience with WordPress, MS Office, Canva, AI
• Experience in using SEO to write creative copy and optimize media
• Excellent attention to detail with creativity and the ability to develop original content
• Ability to work under pressure
• Excellent research skills
• Knowledge of how social media channels work and the distribution of content within these channels is essential

Desirable

• Schedule - Monday to Friday, fixed hours (9:00 - 18:00)
• As a Content Marketing Manager, you will be responsible for developing and implementing our content marketing strategies to drive brand awareness, engage our audience, and generate leads
• You will work closely with the marketing team and other stakeholders to create compelling content that effectively communicates our brand story and value proposition
• Assume complete responsibility for the content strategy, overseeing its planning, creation, and sharing across various platforms such as the Oppizi website, blogs, social media, landing pages, etc
• Ensure all content produced is on-brand, consistent in terms of style, quality, and tone of voice, and where applicable optimized according to SEO for search and user experience
• Identify gaps in existing content and create new material that is engaging, inspiring, and adds value for the user
• Manage CMS platform (WordPress) and social media platforms to update content regularly, ensure content is accurate and up to date at all times
• Plan, create and distribute social media posts across Forums, FB, LinkedIn, Twitter, Instagram and TikTok
• Use analytics/tools to examine websites/social media traffic and user engagement
• Work closely with the design team to develop new and inventive ideas
• Manage relationships with external contributors and (freelance) writers; preparing content briefings, instructing, and managing writers whenever required
• Staying up to date with best practices in the offline marketing industry and informed about the direct marketing sector, along with reviewing competitor websites/social media to compare their activities
• Knowledge of image and video editing tools such as Canva, and AI tools to design graphics for social media
• Good to have a flair for using AI responsibly for content, image, and video creation
• Marketing Team structure - Growth Executive, Digital Marketing Manager and Head of Growth