Senior Demand Generation Manager, Recorded Future
$127.5-191.5k
3+ days a week in office
Advanced cyber threat intelligence platform
Job no longer available
Advanced cyber threat intelligence platform
1001+ employees
Job no longer available
$127.5-191.5k
3+ days a week in office
1001+ employees
Company mission
To secure our world with threat intelligence, and we’re also committed to making Recorded Future an incredible place to work.
Role
Who you are
- 10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, with a proven track record of owning a pipeline number
- Experience building and running integrated, multi-channel campaigns (paid, email, organic, direct mail) for global enterprise audiences
- Hands-on experience with intent data and engagement signals to inform account prioritization and campaign timing
- A creative, results-focused approach to campaign development
- Strong analytical skills — comfortable digging into your own campaign data and performance metrics without relying on others to interpret results
- Highly organized communicator who can juggle multiple programs simultaneously and lead cross-functional kickoffs with clarity
- Comfort using AI tools and modern marketing technology to move faster and work more efficiently
- Experience in B2B security, threat intelligence, or a related technical B2B space is a plus
What the job involves
- Recorded Future is seeking a Senior Demand Generation Manager to build and run the integrated campaigns that drive engagement and pipeline from our target account list
- This is a builder's role: you'll develop the demand engine that identifies, prioritizes, and engages target accounts based on intent and engagement signals, then turn product positioning and content strategy into campaigns that run across channels and regions
- You'll own campaigns end to end — from brief to reporting — bringing together the right audiences, messages, and channel mix to generate demand, and you'll work closely with Product Marketing, Marketing Operations, Content, and Sales to do it
- You use AI tools and marketing technology to work smarter and faster. You'll be accountable for a pipeline number, owning your campaigns' performance from strategy through execution and results
- This role requires working from the Recorded Future office
- Build and manage always-on demand generation programs aligned to our solution pillars — continuously refining targeting, messaging, and mix based on performance
- Plan and execute across digital and offline channels — including paid media, email, organic, webinars, and direct mail — to drive global enterprise pipeline
- Translate product marketing messaging into a clear campaign structure: define target segments, relevant intent signals, CTAs, channel mix, and success metrics for each solution pillar
- Own program briefs, asset requirements, and the ongoing cadence of activity within each program
- Lead campaign kickoffs so every stakeholder understands their role, outputs, and timing — and revisit/refresh that alignment as programs evolve
- Intent-Based Targeting and Segmentation
- Build intent-based marketing into campaign design, using intent and engagement signals to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel
- Develop and refine target account segmentation to identify and engage accounts when they're in-market
- Work closely with Product Marketing to translate positioning and content strategy into executable campaigns
- Partner with Marketing Operations to ensure campaigns are properly built, tracked, and reported on
- Partner with Sales and BDR teams to maintain a feedback loop that improves conversion
- Collaborate with Content to scope and produce the assets each program needs — from campaign copy and landing pages to webinar collateral — keeping requests aligned to program timelines and solution pillar priorities
- Track and analyze performance across the full funnel — conversion rates, MQLs, SQLs, and pipeline generated/influenced — to understand what's working and why
- Report out on program performance against goals on an ongoing basis, calling out wins, misses, and the "so what" for what comes next
- Use performance data to continuously optimize targeting, messaging, channel mix, and spend allocation across live programs
- Partner with Marketing Operations to ensure accurate attribution and campaign tracking from the start of planning, not just at reporting time
Application process
- Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager
Our take
Cybersecurity threats are increasingly urgent for businesses, governments, and citizens worldwide, growing in both number and sophistication. Recorded Future has spent over a decade developing a solution to this problem. Its platform leverages billions of data points from across the internet, including dark web sources, state actors, and vulnerability information, to identify and anticipate cybersecurity threats.
While many cybersecurity firms are emerging due to the surging demand, Recorded Future stands out with its market-leading pedigree. Originally funded by In-Q-Tel and Google, its clients include private contractors for the US Intelligence Community, and it has produced influential reports on major cybersecurity issues.
Continuing to expand its capabilities by adding identity intelligence, attack surface intelligence, and card fraud intelligence, it partners with companies like Microsoft to research new cyber threats. Recorded Future was acquired by Mastercard in 2025 for a staggering $2.7B, where it will integrate its AI-powered threat intelligence with the payments company's cybersecurity services. This has opened up an even wider customer base for Recorded Future as the world of digital payment solutions becomes increasingly vulnerable to advanced cyber threats.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2017
$25m
SERIES E
Apr 2015
$12m
SERIES D
Total funding: $58.7m
Company benefits
- Competitive compensation
- Retirement plans
- Great health benefits for employees and their families
- Company paid life and income protection
- Structured professional development and career advancement programs
- Generous paid time off
- Parental leave
- Wellness programs
- Hybrid work and flexible schedules
Company HQ
Financial District, Boston, MA
Leadership
Staffan Truvé
(Co-Founder & CTO)Chairman at Makewave AB, Interspecrtal, and Qamcom Research and Technology, alongside being a Board Member at Vinnoca and WASP.
Christopher Ahlberg
(Co-Founder & CEO)Prior to co-founding Recorded Future in 2009, Christopher Founded TIBCO Software in 1996, where they spent 11 years as the CEO and nearly 2 years as an EVP/President.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Recorded Future