Senior Content Marketing Manager, Checkr
$142-181k
+ Equity
3 days a week in office
Automated background checks
Open for applications
Automated background checks
1001+ employees
Open for applications
$142-181k
+ Equity
3 days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- This role is perfect for a strategic storyteller who can define, shape, and scale content experiences to drive growth across the SMB segment
- This person is both a strategist and a skilled hands-on writer who embraces innovation, including AI-powered content workflows where appropriate
- You are a proactive learner - constantly staying ahead of evolving AI, growth, and content trends - and a collaborator at heart, adept at working cross-functionally to align content strategy with business objectives and drive measurable outcomes
- 6+ years in B2B content strategy or content marketing, ideally in a high-growth technology environment
- Strong writing and editing skills across multiple formats—from performance ad copy to thought leadership articles and web pages. Proven track record developing multi-channel content that drives measurable growth results
- Experience working effectively with Growth Marketing, Legal, Web Ops, Brand, PMM, Research, and Growth Product teams to align content asset production with broader business goals
- Strong fluency in SEO content best practices
- Comfort using AI tools for ideation, drafting, and optimization, paired with sound editorial judgment
- Exceptional attention to detail and brand voice; experienced in refining AI-generated content to maintain clarity, compliance, style consistency, and brand integrity
- Familiarity with frameworks and tools to measure content impact and success (Google Analytics, multi touch attribution, etc.)
- Strong growth mindset and curiosity; actively stays ahead of AI and content trends, experiments with emerging tools and workflows, and iterates processes to drive quality and efficiency
What the job involves
- Checkr is seeking a Sr. Content Marketing Manager to lead the evolution of our digital content engine
- In this pivotal role, you’ll define and shape the content strategy to fuel our growth with the SMB segment and own end to end asset creation across a variety of content assets: web pages, articles, videos, scripts, emails, landing pages, and more
- You’ll own the full content strategy (from insight to execution) to attract, educate, and convert buyers
- Define and lead the content strategy for growth marketing: define an end-to-end content strategy to accelerate SMB revenue growth. Develop compelling narratives, rooted in customer research and insights, that strengthen Checkr’s brand presence and drive business results
- Create digital content assets: Create content aligning with best practices by content type across paid & organic channels: web pages, paid landing pages, ad copy, guides, videos, case studies, email campaigns, organic social, etc
- Build editorial workflows: Refine editorial processes using AI tools and systems; ensure consistent quality, brand voice, and compliance best-practices
- Manage and build content operations systems: Create efficient, transparent ticketing systems and roadmaps; collaborate with cross-functional stakeholders to prioritize asset production for various use cases
- Support asset publishing and implementation: Oversee asset publication processes; collaborate with web operations teams and self-serve asset publishing across Checkr website properties
- Oversee SEO content operations: Partner closely with the SEO team to optimize the SEO content production process, refine content workflows and manage resourcing for SEO content creation across contractors and agencies
- Run third-party digital PR content strategy: Contribute to growing Checkr’s online presence; collaborate with internal and external stakeholders to build digital PR campaigns, optimized referral profiles, and online communities
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $554.5m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(CTO)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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