Head of Lifecycle Marketing, ThredUp

• You're comfortable in the data and analytics, an expert in lifecycle marketing technology, leading the way with AI adoption and agentic personalization, and energized by the challenge of moving and measuring business metrics
• Team Leadership: Lead and develop a team of lifecycle marketers, fostering a culture of experimentation, data-driven decision-making, and high performance
• Channel Growth & Health: Continuously identify opportunities to grow the customer file, improve the performance of existing channels, and push into emerging channels like RCS and SMS — while maintaining operational excellence across deliverability, compliance, segmentation, and campaign execution at scale
• AI & Innovation: Champion the advancement and adoption of AI and emerging marketing technology to accelerate the impact of lifecycle programs — both from an operational efficiency and customer efficacy standpoint
• Cross-Channel Orchestration: Own the cross-sell strategy and cross-channel editorial calendar across email, push, and SMS — balancing promotional, relational, and behavioral programs to deliver a cohesive, high-performing customer experience
• Own the lifecycle marketing technology stack and roadmap for Braze and related lifecycle martech platforms
• Manage and evolve strategic vendor partnerships, including ongoing relationships with Braze and third-party martech providers
• Identify and build business cases for new martech investments — stay ahead of innovation in automation, orchestration, AI-driven personalization, and agentic marketing systems. Proactively assess and evaluate new tools and partners, lead RFP processes, and quantify ROI for technology decisions to justify investments,
• Partner with Product and Engineering to scope, prioritize, and lead large-scale technical implementations that expand our lifecycle marketing capabilities and grow the customer file and deepen engagement — you are a marketing strategist in technical conversations and can turn vision into requirements
• 8+ years of experience in lifecycle marketing, CRM, or retention marketing in a B2C e-commerce or consumer marketplace environment
• Demonstrated track record of owning revenue targets and channel forecasts — you are comfortable being accountable to business outcomes, not just engagement metrics
• Strong analytical foundation. You can build your own dashboards, run your own queries, and guide teams through data. Experience with Looker preferred
• Hands-on experience with modern ESPs, specifically Braze, and strategic-level familiarity with the broader lifecycle marketing martech stack
• Proven experience building business cases for martech investments and leading large-scale technical implementations with Product and Engineering
• Experience partnering with Product and Engineering to build features and products that improve customer engagement and grow the customer file
• Exceptional cross-functional collaborator — comfortable leading projects that span Marketing, Analytics, Product, Engineering, and Finance
• A performance marketer's mindset: you think in forecasts, incremental impact, cohorts, and contribution margins, not just open rates and click-throughs
• Experience managing and developing a technical and non-technical team; ability to inspire, coach, and hold a high bar
• Comfort in fast-past, dynamic business environment with ability to learn independently and ramp quickly

Desirable

• We're looking for a strategic, data-driven Head of Lifecycle Marketing to own and evolve how we engage, retain, and reactivate ThredUp's millions of buyers and sellers across owned channels
• This is a business leadership role that operates through lifecycle channels
• You'll own channel-level revenue contribution, build the forecasting infrastructure to understand and project business impact from lifecycle channels, and partner deeply with Product, Engineering, and Data teams to shape the technical capabilities that make world-class lifecycle marketing possible
• You'll lead a team of strategic and technical lifecycle marketers, working across email, push, and SMS to drive measurable impact across our customer file while expanding our channels
• This is a high impact role with ownership over buyer and seller business goals, the CRM tech stack and its evolution, and the opportunity to shape how lifecycle marketing evolves at one of the most recognized resale brands in the world
• You'll own lifecycle marketing's contribution to key business metrics including buyer and supplier retention and channel-driven revenue and refine measurement approach to accurately reflect channel-level contribution
• Establish and own ongoing channel performance goals in partnership with Finance and Commercial Planning — with the fluency to navigate seasonality, promotional cycles, and demand shifts across the thredUP platform
• Build and maintain a channel-level forecast; define KPIs, segmentation strategies grounded in behavioral and value-based modeling, and a rigorous experimentation and testing roadmap to measure incremental impact
• Fluent in Looker (or equivalent) and comfortable building your own reporting. You don't wait for an analyst to tell you what's happening in your channel but you know how to work them
• Partner with Data Science and Analytics to commission retention analyses, evolve predictive models, and translate cohort behavior, churn risk, and reactivation opportunity into action — for your team and for senior stakeholders