Product Marketing Manager, Turquoise Health

• We’re looking for someone who’s ready to roll up their sleeves, is curious and thoughtful, and eager to develop as a product marketer
• 3-5 years of experience in product marketing, or more broadly creating and executing marketing strategies, preferably in a B2B, product-led organization
• Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers
• Foundational understanding of go-to-market strategy, product positioning, and messaging
• Experience developing and delivering training and enablement programs for channel partners and sales teams
• Excellent written and verbal communication skills, including public speaking experience
• Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment
• Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
• Experience working in a fast-paced startup environment and comfort within a highly cross-functional role

Desirable

• We are looking for a Product Marketing Manager to join our team and our mission to simplify the healthcare transaction by making healthcare prices and processes transparent and easy to understand
• As Product Marketing Manager, you will support the go-to-market strategy and execution for new and emerging products across launches, messaging, positioning, persona research, and sales enablement
• You’ll also partner closely with the rest of marketing, product, sales, and customer success to drive growth and the distribution of those market messages in integrated campaigns, lifecycle marketing, events, content creation, and customer education
• This is an opportunity to learn and grow while contributing meaningfully to a startup transforming healthcare
• As Product Marketing Manager, you will…
• Most of the time:
• Assist in developing and executing go-to-market strategies for product launches, updates, and experiments
• Support product messaging and positioning by conducting research and collaborating with senior PMMs and product managers
• Help maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation
• Conduct basic persona and competitive research to support positioning and sales strategy
• Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content
• Track performance of marketing initiatives and report back key learnings to product and marketing teams
• Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements
• Some of the time:
• Coordinate logistics and prepare materials for product launches, webinars, and industry events
• Help manage internal communication and documentation around product updates
• Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness