Director of Growth & Acquisition Marketing, Farther

• 8+ years of experience in growth marketing or acquisition marketing, preferably in wealth management, fintech, or a relevant market with a niche offering and audience
• Proven track record of designing and implementing successful growth marketing programs
• Experience leading and developing high-performing teams, with strong mentorship abilities
• Deep understanding of marketing operations and technology
• Experience leading organizational change and driving adoption of new marketing processes
• Strong analytical skills with the ability to translate data into actionable insights
• Excellence in relationship building and stakeholder management
• Bachelor's degree required; relevant advanced degree preferred

Desirable

• We're seeking an innovative leader to build and scale our client growth engine, focusing on acquisition excellence and marketing efficiency. This role will be instrumental in developing and implementing programs that drive client growth, optimize acquisition channels, and enhance Farther's market presence while working in close partnership with our Advisor Success Platform team
• As one of the early members of our growing marketing team, you'll have a unique opportunity to shape our culture, establish new ways of working, and define how marketing drives impact across the organization. This is a rare chance to build something from the ground up while working alongside seasoned fintech leaders
• Serve as a strategic leader in marketing, bringing both high-level vision and hands-on execution capabilities to drive growth
• Design and implement comprehensive growth marketing programs that drive client acquisition and advisor lead generation
• Create scalable frameworks for marketing operations, including campaign optimization and marketing technology adoption
• Develop and execute multi-channel marketing strategies focused on high-net-worth client acquisition and advisor recruitment
• Build and maintain performance metrics and KPIs to track acquisition success and marketing ROI
• Lead the creation of marketing playbooks and resource libraries for consistent campaign execution
• Partner with technology teams to identify and implement tools that enhance marketing efficiency
• Establish testing frameworks to accelerate campaign optimization
• Create systematic approaches to identify and scale successful acquisition channels
• Be a key voice in building marketing team culture, processes, and best practices as we scale