Growth Product Marketing Manager, Salesforce
SMB
$127.2-213.8k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$127.2-213.8k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 5+ years of experience in product marketing, industry marketing, or growth marketing
- Strong written and storytelling skills, with the ability to simplify complex ideas
- Ability to strategize and craft compelling messaging
- Phenomenal teammate with a proven track record leading and inspiring through influence
- Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content
- Strong project management skills, with the ability to manage multiple initiatives simultaneously
Desirable
- Experience working with SMBs, startups, and high growth companies
- Expertise in Salesforce products
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
- A natural collaborator
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
What the job involves
- We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to drive and deliver innovative product marketing, including messaging, content, and events for our SMB business
- You will be a product and marketing expert, translating the needs of customers and sellers across marketing, product, and field teams
- You will be responsible for working cross-functionally with product, marketing, go-to-market, and sales teams to create messaging, positioning, content, and go-to-market strategies grounded in user research and data analysis
- You will own a wide variety of initiatives that support demand generation, pipeline generation, and help drive deals to close
- Craft clear, concise, and impactful messaging that highlights the value and differentiation of SMB solutions
- Be the segment expert for stakeholders across product, marketing, and distribution for SMBs
- Define and create high-quality content, while aligning to supporting marketing campaigns
- Create and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events
- Support and execute thought leadership campaigns to establish the company as a trusted SMB partner
- Collaborate with Salesforce customers and partners to showcase innovative use cases and success stories
- Drive alignment across cross-functional teams to develop cohesive intergrated marketing across all product marketing teams supporting SMBs
- Monitor industry trends and report on competitive positioning and messaging gaps
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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