Head of Social and Community, Blue Light Card
+ Bonus scheme
1-2 days a week in office (Holborn, London or Cossington, Leicester)
Scaling tech business offering market leading benefits
Posted today
Scaling tech business offering market leading benefits
201-500 employees
Posted today
+ Bonus scheme
1-2 days a week in office (Holborn, London or Cossington, Leicester)
201-500 employees
Company mission
To become to destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.
Role
Who you are
- Extensive experience in social media marketing, with demonstrated ability in a leadership role creating strategy and managing a team in a high-growth environment
- Strong understanding of community engagement best practices, moderation policies, and social dynamics
- Deep understanding of each major social platform’s strengths, formats and audience behaviours, with demonstrated success in building and scaling social media channels
- Expertise with social media management and analytics tools, with experience in developing, executing, and analysing paid social campaigns across multiple platforms
- Strong grasp of content marketing, storytelling, and creative strategy
- Excellent verbal and written communication skills, with attention to tone and brand voice
- Experience managing budgets and external partners or agencies
- Proficiency in using community platforms (e.g., Facebook Groups, or similar) and engagement tools, or experience working in membership-based or purpose-driven organisations would be an advantage
- Familiarity with influencer marketing platforms and tools would be preferred
What the job involves
- We have an exciting opportunity for a strategic and creative Head of Social and Community to join our growing Brand & Communications team, where you’ll be responsible for defining and executing the social media strategy and fostering meaningful relationships with our members
- This is a leadership role with strategic and operational responsibilities - ideal if you blend empathy, creativity, and data-driven decision making and enjoy working in a fast-paced, member-focused environment
- Our Marketing function is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories
- Develop and execute a comprehensive social media strategy, identify target audiences and platform-specific approaches to drive growth and engagement, and leverage insights from analytics tools to refine strategies
- Build and nurture online communities (e.g. discussion forums, member groups), respond to engagement and develop advocacy among followers
- Create campaigns, events, and activity that increase member participation, and develop both online and offline initiatives to grow community engagement
- Lead the social media team and foster creativity, collaboration, and performance across the Brand and Communications department
- Partner with the Head of Content Marketing to oversee the creation, curation and management of engaging content tailored to social platforms (e.g., Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube) and relevant community channels
- Drive influencer and ambassador strategies including identification, outreach, collaboration and measurement
- Stay current on social media trends, platform updates, emerging technologies, and competitor activity to recommend new tools, approaches, and share with the wider business
- Manage sensitive issues, monitor brand sentiment, and work closely with PR/legal teams to protect and uphold the brand’s reputation across platforms
Salary benchmarks
Our take
Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.
To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.
With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 days annual leave plus public holidays
- Buy and sell holiday scheme
- Hybrid working
- Additional day off for your birthday
- Great social events e.g. Christmas party, family fun day, summer party
- Modern office space (games area, book club, free drinks/snacks)
- Free onsite parking
- Company bonus scheme
- Group pension plan
- Life assurance (4 x salary)
- Competitive salaries inclusive of the "Blue Light Card Living Wage"
- Enhanced maternity, paternity, sick pay
- Colleague referral scheme
- Learning & development opportunities
- Blue Light Card annual "Shining Star Awards"
- Private medical insurance
- Health cash plan
- Colleague assistance programme
- Mental health first aiders & awareness sessions
- Onsite gym (free HIIT & stretch classes)
- 5-a-side football
- Your own Blue Light Card and exclusive access to thousands of discounts
Articles
Leadership
Alidad Moghaddam
(CEO)Alidad Moghaddam is a London-based tech CEO, VC & PE operating advisor, board member, and investor. His career spans start-ups, scale-ups, growth companies and large global enterprises.
Diversity, Equity & Inclusion at Blue Light Card
- Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.
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