Product Marketing Manager, Second Front Systems
$129-140k
+ Equity
Security software solutions company
Be an early applicant
Security software solutions company
101-200 employees
Be an early applicant
$129-140k
+ Equity
101-200 employees
Company mission
To accelerate the delivery of emerging technologies to U.S. and Allied warfighters.
Role
Who you are
- 3-5+ years of product marketing experience, preferably in SaaS
- Strong technical background, with experience in DevSecOps principles, CI/CD framework, and product-led growth strategies
- Experience with DevOps deployments (AWS, GCP, and Azure), containerization technologies (e.g., Docker, Kubernetes,) and monitoring and observability tools
- Exceptional writing and communication skills, adept at crafting compelling narratives for both technical and non-technical audiences
- Proven ability to translate complex concepts into engaging content through creative storytelling
- Excellent project management skills, with the ability to prioritize and drive multiple initiatives simultaneously across cross-functional teams
- Proven success in product launches and marketing campaigns for startups and/or enterprises
- Strong bias for action, ownership mentality, and resilience in challenging situations
- Experience in federal/public sector software, particularly government (FedRAMP) or defense (ATO)
- Ability to thrive in a fast-paced, results-oriented environment
What the job involves
- Second Front Systems, a fast-growing and innovative company at the crossroads of technology and national security, seeks a passionate and talented Product Marketing Manager (PMM) to join our dynamic team
- As a core member of the marketing team, you'll play a pivotal role in shaping the narrative and driving the success of our product offerings
- We're looking for a skilled communicator with a strong technical background who can bridge the gap between cutting-edge technology and real-world needs, captivating audiences in both the commercial and government sectors
- The ideal PMM has the skills and experience to help scale Second Front’s product and business growth
- As a key team member of an early-stage company, the ability to work with ambiguity in a fast-paced environment is critical to this role's success
- We seek individuals who thrive in this environment, eagerly tackle unique challenges, and can significantly impact Second Front's success
- As a mission-driven company, our values are reflected in the products we launch, the team members you'll collaborate with, and the customers we serve
- Develop and own a comprehensive product marketing strategy, crafting compelling content (sales collateral, blogs, webinars, whitepapers, training, etc.) and product messaging across the entire customer journey for commercial and government audiences
- Distill the power of Second Front’s products, into clear, concise messaging that resonates with technical and non-technical audiences
- Define and articulate product positioning and value propositions that resonate with ICPs and personas
- Plan net-new product launches and existing product feature releases, and manage the cross-functional implementation of the plan, including supporting and maintaining GTM playbooks
- Create Marketing Requirement Documents (MRDs) in collaboration with Product & Engineering (P&E) and Sales teams, support product launch coordination, and develop field marketing Bills of Materials (BOMs) to help drive go-to-market (GTM) success
- Drive PMM activities with customer obsession, ensuring that success extends beyond product launch and awareness to encompass the entire customer journey, including customer experience and end-user benefits
- Serve as the primary liaison between the marketing and product teams, ensuring seamless communication and collaboration
- Partner closely with Product, Engineering, and Sales teams to align on product goals, market demands, and international expansion strategies
- Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap
- Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale
- Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts
Our take
It goes without saying that national security is of extremely high importance and billions of relevant currencies are fuelled into achieving the highest standards each year. Second Front Systems fast-tracks government access to disruptive, commercially-proven, SaaS applications for national security missions.
Founded in 2014 by two former U.S. Marines, they used experience of outdated technology and systems to power the company's national security mission. Since its founding, Second Front has developed a DevSecOps platform and several AWS GovCloud solutions.
2023-24 funding rounds mean the company can now look to expand into the UK market and position its DevSecOps platform Game Warden as a software bridge between the two nations. The current operations and software used by the two countries are not matched and this ironing out could be transformational for the progress of joint security. The company is described as a market leader and it’s clear it is making huge progress in sectors of great importance.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2024
$70m
SERIES C
Nov 2023
$40m
SERIES B
Total funding: $152.1m
Company benefits
- Health - Receive medical, dental, and vision coverage with a significant company contribution to premiums for both the employee and family members. Additionally, wellness services are provided for physical exercise through ClassPass and mental health through Talkspace.
- 401k - We offer a 401k program with a range of high-quality investment options. Your eligibility begins after 90 days and the company makes an automatic 3% monthly contribution regardless of how much you contribute from your salary.
- Health - Receive medical, dental, and vision coverage with a significant company contribution to premiums for both the employee and family members. Additionally, wellness services are provided for physical exercise through ClassPass and mental health through Talkspace.
- Equity - Gain ownership in the company as you work to grow it alongside your teammates with our equity incentive plan managed through Carta. As the company’s success grows, yours will too
- Additional Benefits (Company Funded) - Life Insurance Short-Term Disability Long-Term Disability
- Work From Anywhere - We operate as a remote-first and collaboration-driven company with operations that span the globe. We ensure you have access to the best tools to do your job from home and provide an annual office stipend.
- Flexible PTO - We provide flexible time off, recognise 11 federal holidays, and offer 12 weeks of parental leave.
- Professional Development - We value your drive to grow and provide an annual stipend for self-directed professional development.
Company HQ
Trolley Square, Wilmington, DE
Articles
Leadership
Tyler Sweatt
(CEO (not founder))Currently Partner at the Silicon Valley Defense Group, Technical Advisor at Pallas Advisors, Advisory Board Member at Calypso AI and Advisor at GovCity.
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