Performance Marketing Manager, Proton
VPN and Pass
Encrypted email, drive, and VPN services
Job no longer available
Encrypted email, drive, and VPN services
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To fight for a better internet that is secure and private by default.
Role
Who you are
- The ideal candidate has a deep understanding of the media buying landscape, a curious and investigative mindset, excels at data-driven decision-making, and thrives in a fast-paced, results-oriented environment
- Extensive experience (minimum 4 years) in digital marketing, with a focus on performance marketing and media buying
- Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on tech and subscription-based brands
- Strong platform expertise of Google Ads and Google Ads Editor, Microsoft Ads and Microsoft Ads Editor, Meta ads, Reddit ads, Outbrain
- Naturally curious and investigative mindset with a desire to understand how advertising systems, platforms, and processes work end-to-end
- Excellent skills in Excel for data analysis, reporting and budget tracking
- Experience with CMS and building landing pages
- Experience in driving positive ROI through paid media campaigns
- Experience in automation and basic coding is a plus
- Excellent verbal and written communications skills (English), another language is a plus
- Ability to convey complex data insights in a clear and understandable manner
- Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Willingness to learn new tools, technologies and methodologies
What the job involves
- We are seeking a highly skilled Performance Marketing Manager to drive and optimize our digital advertising efforts
- This role combines operational media buying and oversight of an external performance marketing agency
- You will be responsible for scaling our marketing investment, ensuring a measurable impact on awareness and conversion metrics
- This includes end-to-end management of PPC and paid media campaigns, including planning, creative briefing, tracking, reporting, and continuous optimization
- You will report to the Performance Marketing Lead and work closely with the Growth team and Product Marketing team to acquire new users for our VPN and Password Manager
- Build ROI positive web and mobile app performance campaigns across various platforms (e.g., Google Ads, LinkedIn Ads, Meta, Outbrain, Direct publishers)
- Optimize campaign performance through continuous monitoring, A/B testing, and data-driven decision-making
- You will be accountable for key performance metrics, including return on ad spend (ROAS), and customer acquisition cost (CAC), ensuring campaigns deliver measurable ROI
- Partner with a performance marketing agency to scale campaigns effectively across web and mobile
- Provide clear briefs, oversee campaign implementation, and evaluate agency performance
- Align in-house efforts with agency activities to ensure seamless execution
- Support Brand & Product Marketing teams with activation of awareness and experimental campaigns
- Implement and manage privacy-first tracking and attribution methodologies to accurately measure campaign effectiveness and identify areas for improvement
- Leverage privacy-first mobile tracking and attribution methodologies to accurately measure app campaign effectiveness and uncover areas for optimization
- Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization
- Work closely with Ad Tech team to automate processes and troubleshoot campaign issues
- Lead conception of campaign creative assets
- Challenge the B2C funnels and provide recommendations to increase the conversion rate
- Stay updated on industry trends, competitive activity, and emerging advertising platforms
Our take
Proton is a Geneva-based startup founded by former CERN worker and internet privacy advocate Andy Yen. It provides internet users with encrypted webmail, calendar, drive, and VPN services.
Proton maintains its pro-privacy ethos using a Swiss VPN, protected by strict Swiss privacy laws. In essence, it has established a connection between the personal and the political, smartly utilising the country’s national laws to benefit people and organisations globally. Proton also funds charities and movements such as the World Wide Web Foundation and Netblocks, further cementing it as an influential NGO.
Perhaps Proton’s most important quality is its determination to maintain independence from advertisers and companies. Originally founded on donations, Proton has funded itself via grants rather than venture capital so that all of its customer's data is never at risk of being mined. One effect of this is that to keep up with the increasing competition in the data privacy sector, Proton has expanded its services to allow more cross-selling and simultaneously has more products to offer, such as drive and calendar privacy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- These vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.
Company HQ
Plan-les-Ouates, GE
Leadership
Andy Yen
(Founder & CEO)Previously PhD Researcher at CERN
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