Head of Lifecycle Strategy / CRM, Freenow
1 day a week in office
Multi-service ride-hailing app
Job no longer available
Multi-service ride-hailing app
1001+ employees
Job no longer available
1 day a week in office
1001+ employees
Company mission
To make urban mobility safe, reliable, accessible and sustainable for all.
Role
Who you are
- Demonstrated experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands, with a solid track record of crafting and executing successful lifecycle strategies
- Experience managing and growing high-performing teams, with a knack for fostering a culture of innovation and accountability
- A strong analytical approach with a focus on customer-centric strategies and campaign performance metrics. You should be comfortable leveraging data to drive decisions and measure success
- In-depth knowledge of customer engagement, automation, experimentation, and mass communication tools, along with the ability to navigate technical landscapes and manage projects effectively
- Exceptional communication and interpersonal skills to work seamlessly with cross-functional teams and senior stakeholders, ensuring that strategic insights translate into actionable business outcomes
What the job involves
- We are seeking an innovative and strategic leader to join our marketing team as the Head of Lifecycle Strategy
- Reporting directly to the Director of Marketing, you will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services
- By leveraging deep analytical insights, you will empower a talented team to develop high-ROI initiatives, streamline communication, and create seamless customer experiences
- Your ability to coach, collaborate with senior stakeholders, and drive data-informed decision-making will be key to our success
- Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives
- Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life
- Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance
- Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed
- Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications
- Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership
- Leverage our MarTech stack - including tools like Braze, Tableau, Mixpanel, and others - to enhance campaign effectiveness and drive continuous improvement
Our take
Freenow is a multi-mobility app that's working to make getting around cities safer, faster, and more convenient. The platform puts safety first, connecting passengers with thousands of experiences, vetted drives across Europe. The app offers seven different ways to travel in one place, making it easy to choose the best option for any journey - whether that's a quick work commute, an airport run, or even a night out.
Freenow has a strong European footprint and is focused on working with professional taxi drivers rather than just ride-share amateurs. The service operates in over 180 cities across nine countries and has pickups points at 50 airports. Taxis arrive in an average of four minutes, and the whole experience is cashless, letting users travel like locals.
Recently, the company was acquired by Lyft in an impressive cross-marekt usage, the Lyft app was opened 4.6M times in Freenow's marekt since earl 2024, while Freenow was used 1.2M times in Lyft's territory. This merger could double Lyft's addressable market to over 300B trips per year. Freenow CEO Thomas Zimmermann and his team will continues leading operations across their nine countries and for users, this means the platform should get even better as both companies integrate their technologies and strengths to serve customers worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2014
$50m
SERIES C
Dec 2012
$30m
SERIES B
Total funding: $97m
Company benefits
- Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
- Employee assistance program: Your wellbeing is our priority, anonymous external support is always available.
- Welcome & anniversary gifts: We'll send you a little something to celebrate these special occasions.
- Mobility benefits card: Get from A to B on us. Every month you'll get a mobility budget to try out different transport options.
- Flexible work options: Work as you are and where you want with flexible hours and remote opportunities.
- Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
- Birthday off: Celebrate in style with an extra dy off each year.
- Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland.
Leadership
Thomas Zimmermann
(CEO)Previously VP of Marketing and Operations at IONIQ Group, CMO at Goodgame Studios, Online Advertising Lecturer at macromedia hochschule für medien und kommunikation.
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