Performance Marketing Lead, NALA

Salary not provided

+ Equity

Tableau

Looker

Metabase

Senior and Expert level

London

More information about location

3 days a week in office

African and Asia cross-border payments company

Job no longer available

African and Asia cross-border payments company

101-200 employees

FintechB2CRetailB2BPersonal financePaymentsSaaS

Job no longer available

Salary not provided

+ Equity

Tableau

Looker

Metabase

Senior and Expert level

London

More information about location

3 days a week in office

101-200 employees

FintechB2CRetailB2BPersonal financePaymentsSaaS

Company mission

To increase economic opportunity on the African continent and for its diaspora around the world.

Job

Company

Role

Who you are

How quickly can you find out if something does not work? That is the obsession we want you to have as our performance marketing lead Ideally, you also know how to double down on what works
Experience in a startup or rapidly growing business
Certification/qualification/accreditation on a Meta or Google marketing channel
Track record growing users for a B2C product-based company
Familiarity with data visualisation tools like Tableau, Looker, Preset or Metabase
Excellent English to C2/Native level across reading and writing. Bonus if you are also a speaker of French, Swahili or another language spoken widely in Africa
App Store and Search Engine Optimisation knowledge

What the job involves

You will take paid channel responsibilities away from so she can concentrate on globetrotting and the finer things in life
As you can tell from this JD we don’t mind testing creative copy so neither should you for our ads. Obsessives around hook/hold rate need only apply
Data > Vibes when it comes to tracking and reporting. Think of all the key measurable like RoAS, CAC and funnel breakdowns

Salary benchmarks

Our take

As global enterprise has become more interwoven, and Africa grows as an economic powerhouse, financial infrastructure has failed to keep pace with growing demand. Nala is providing the financial services to meet that gap.

The company started in Tanzania as a consumer payments aggregator and has used that platform to launch a remittance business rooted in its connections with East Africa, driving down the eye-watering 10% fees for its diaspora userbase.

The FinTech startup is now looking to double down on the lucrative remittance business, onboarding more users in its newly licensed areas: the U.S. and France.

While NALA has had some success with the products its built so far, the true test for the company will be navigating the deeply complicated international infrastructure necessary for an international payments platform, all while retaining their consumer-friendly credentials.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

47% female employees

78% employee growth in 12 months

Glassdoor (5)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$40m

SERIES A

Jan 2022

$10m

SEED

Total funding: $50.4m

Company benefits

35 Days Off: Enjoy an amazing 35 days of holidays to unwind and explore (this includes bank holidays)
Learning Budget: Fuel your growth with $1000 annually for learning and development.
Competitive Equity Offer
Global Workspace: Get access to WeWork locations worldwide.
Birthday Leave: Celebrate your special day with a bonus day off to take off in that month
Enhanced Parental Leave - We offer 16 weeks full pay for the primary care giver and 4 week full pay for the secondary caregiver.
If you're in London we have hybrid Working: We work 4 days a week in the office (Mon, Wed, Thur + Fri)
Sarabi: Themed snacks and Friday lunch with a focus on building great working relationships with the team in our London office
Monthly Socials: Join fun social events every month for great times
Free Coffee: Enjoy barista-style coffee at your fingertips.

Company HQ

Canary Wharf, London, UK

Leadership

Benjamin Fernandes

(CEO)

A Tanzanian entrepreneur and former TV Presenter. Benjamin has spent time working in the Financial Services and Digital teams of the Bill & Melinda Gates Foundation. Also attended the Stanford School of Business and the Harvard School of Government.

Nicolas Esteves

(CTO + Co-Founder)

Grew up in West Africa and brings 12 years of fintech experience including time spent building Osper and Monzo. Today Nicolas leads our engineering, data and fraud teams.

Nicolai Eddy

(COO + Co-Founder)

Joined from Morningstar's quantitative index portfolios team. Nicolai, is based in our Nairobi office and leads our Rafiki business as well as treasury, finance, operations, and country teams.

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