Big businesses collect billions of customer data points including purchases, locations, page views, and phone calls - but most of this data isn't very useful on its own. On top of this, most businesses don’t have the ability to easily combine such diverse data, let alone make sense of it in real-time.
Intent HQ aims to solve this problem with it's privacy-first Customer Intelligence Platform created for Service Providers to manage their user data. Enabling 1-to-1 personalisation at scale, it empowers deep understanding of customers from data, making that data actionable and valuable.
Intent HQ's unique selling point is that it uses cutting-edge AI to fuel this understanding of customers. In fact, it has the ability to rank and quantify someone’s interests with such granularity that it knows, for example, that a person prefers a brand over another brand by a factor of 0.3.
According to Jonathan Lakin, Intent HQ's CEO, the end result of this interest-driven insight is marketing that is more relevant, personal and effective. A merger with Anagog, an edge AI customer engagement platform, will enable Intent HQ to leverage the powers of generative AI to provide even more relevant and personalised interactions.
Steph
Company Specialist at Welcome to the Jungle
