Senior Growth Marketing Manager, PlayQ
$130-165k
+ Equity
Office located in Santa Monica, CA
Game developer
Job no longer available
Game developer
21-100 employees
Job no longer available
$130-165k
+ Equity
Office located in Santa Monica, CA
21-100 employees
Company mission
To deliver the nostalgic game experiences of tomorrow.
Role
Who you are
- Proactive Achiever: You effectively take initiative to achieve results for the business, supported by sound reasoning and detailed execution plans
- Growth-Focused Performer: You focus on the results and the company’s success, understanding that this enables success for everyone in the company. You level yourself up and drive the business forward
- Solution Seeker: Fueled by curiosity, you explore the underlying reasons behind decisions and processes, and have insight to understand how they connect to the big picture
- Collaborative Teammate: You actively foster strong dynamics within and between teams, contributing to our collective success
- Education: BA/BS degree required; a Master's degree is a plus
- Experience: 6+ years of digital marketing/user acquisition experience, preferably in the mobile app or mobile gaming space
- Budget Management: Proven experience in profitably and responsibly scaling marketing spend across multiple digital media channels
- Analytical Skills: Strong analytical abilities with the capability to apply business strategy to data analysis and recommendations
- Industry Knowledge: Deep understanding of the mobile user acquisition and marketing landscape, including mobile analytics and mobile attribution
- Communication: Excellent communication skills, with the ability to proactively share ideas, deliver marketing strategy and partner cross functionally
- Project Management: Proven ability to plan and manage multiple concurrent projects efficiently
- Technical Skills: Proficiency in Excel, Tableau, Looker or similar analytics/visualization software
What the job involves
- Our Senior Growth Marketing Manager role offers the rare opportunity to drive profitable growth on the next massive hit in the match-3 genre - Treasure Party
- This is a high-impact role where you will own achieving performance goals for our top mobile title
- Leveraging your expertise in marketing and user acquisition, you’ll drive substantial growth for a game that has already achieved product-market fit
- You’ll strategically navigate the nuances of multiple ad networks to scale effectively and maximize returns
- Strategic Execution: Develop and implement processes and frameworks for profitable user acquisition campaign strategies at scale, mastering the CAC vs. LTV equation
- Creative Testing: Conceptualize and iterate on ad creatives to surpass performance goals
- Performance Metrics: Measure and exceed performance KPIs across all user acquisition channels and stages of the acquisition funnel
- Cost/Benefit Analysis: Conduct and communicate cost/benefit analysis of user acquisition projects, including creative testing and campaign initiatives
- Budget Optimization: Strategically allocate and manage marketing spend for profitability and scale
- Performance Evaluation: Develop tools and frameworks for ongoing performance measurement, evaluation, and optimization of user acquisition efforts
- Benchmarking: Lead the benchmarking and competitive reporting process to gather market intelligence and shape performance objectives, staying ahead of industry trends
- Adapt and Iterate : Create action and testing plans to continuously iterate on existing processes, and enhance effectiveness in user acquisition, ensuring responsiveness to evolving market dynamics and continued achievement of growth targets
- Collaboration: Partner cross functionally to devise and analyze product experiments, contributing to data-driven decision making
Our take
PlayQ is a mobile game development company best known for titles like Taste Buds, Charm King and Bubble Blitz. The company launched in 2007, just as Facebook released Facebook Platform, allowing third-party developers to easily build shareable apps and games.
Since then, the company has continued to grow, amassing 60 million+ downloads while sticking to its recipe of colorful graphics, nostalgic themes, and an easy gameplay for mobile, tablet, and PC.
One of PlayQ’s most remarkable achievements is how it’s managed to scale and expand its footprint over the years, despite having only raised $10,000 from startup accelerator TechStars back in 2007.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Comprehensive medical, dental, vision, life, long term disability & pet insurance
- Flexible time off
- Advancement and mentorship opportunities
- 401K plan with company match
- Brand new creative office space equipped with tons of natural light, communal areas for collaboration and free parking
- Walking distance to restaurants, coffee shops, and the metro
- Stocked kitchen with snacks and beverages
Company HQ
Santa Monica, CA
Leadership
Joseph Aigboboh
(Co-Founder & CEO)They studied Economics and Computer Science at the University of Pennsylvania. After graduating, they co-founded PlayQ in 2007.
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