Senior Product Marketing Manager, Transcarent
$140-150k
+ Corporate bonus program as well as stock options
More information about location
Consumer-directed health and care experience
Be an early applicant
Consumer-directed health and care experience
201-500 employees
Be an early applicant
$140-150k
+ Corporate bonus program as well as stock options
More information about location
201-500 employees
Company mission
To put people in charge of their health and care.
Role
Who you are
- A successful track record as a product marketing manager or related role
- Ability to analyze and synthesize information (market intelligence, Member journeys, etc.) and make recommendations and guide teams to achieve goals
- Understanding of B2B2C or B2B business models and marketing and sales funnels, ideally within tech or healthcare industries
- A passion for storytelling and working with high performing commercial and product teams
- An analytical foothold and strong project management capabilities
- An ability to help influence the product roadmap based on insights from the market, sales, customers, and product concept validation
- Exceptional communications skills and proficiency developing effective messaging, positioning, and narratives, especially in a competitive and complex category
- A rich background supporting new product launches (working with senior leadership to execute on the creation of GTM strategy and pricing, manage cross-functional teams, and deliver on aggressive business goals)
- Experience developing compelling internal content and training for sales, customer support, and marketing as well as effective external product marketing assets including videos, demos, presentations, customer-facing sheets, and sales collateral
- A solid performance history within a fast-moving, startup culture
What the job involves
- Audience Insight: deeply understand the needs of our commercial and consumer audiences and synthesize so the company has a common understanding of who we are building solutions for
- Articulate Value: manage the positioning and messaging for your portfolio of products to ensure we have distinct advantages over alternatives that can be chosen by our customers and Members. Provide strategic input into pricing and packaging across our portfolio to enable growth
- Go-to-Market (GTM) Strategy: develop strategies and plans to achieve commercial and consumer traction goals. Coordinate with cross-functional leadership to ensure plans are executed on appropriately
- Storytelling: turn the complex into the compelling by partnering with cross-functional teams to ensure market and Member-facing materials are crisp and competitive
- Influence Strategy: provide feedback to product and strategy teams on market intelligence and consumer needs to inform roadmap and prioritization
Our take
More than 60% of US workers who receive health insurance are enrolled into an employer-funded/managed self-insured plan. While such plans can reduce premiums for employers, this typically comes at the cost of quality and increased friction, as opposed to self-insuring through a traditional insurance company.
Transcarent has built a unified digital platform that allows insured patients to access several different healthcare services via a single tool - including consultations, ordering and renewing medications, and chatting with medical practitioners. Speed is a key cornerstone of its approach: so far, the company has been able to connect patients with practitioners in 60 seconds on average.
The business has grown steadily, merging with BridgeHealth and partnering with Walmart, and now serves over a million members across the US. With a substantial amount of funding, Transcarent has entered the world of healthcare Unicorns.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2024
$126m
SERIES D
Jan 2022
$200m
SERIES C
Total funding: $424m
Company HQ
South Park, San Francisco, CA
Leadership
Glen Tullman
(CEO)Former CEO at Enterprise Systems, Allscripts and Livongo and Founder & Managing Partner at 7wireVentures for 7 years.
Snezana Mahon
(COO, not founder)Qualified pharmacist with experience as a Vice President at Evenorth and Express Scripts prior to being made COO for Transcarent.
Praful Kaul
(CTO, not founder)An electrical engineering, computer science and MBA graduate, they have extensive experience in software engineering prior to becoming CTO for Transcarent.
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