PR and Influencer Manager, Sonos
EMEA, UK & Growth Markets
More information about location
Wireless audio experience company
Be an early applicant
Wireless audio experience company
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To provide music lovers with the tools to enjoy their favourite sounds anywhere, any time.
Role
Who you are
- A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast-evolving earned landscape
- A strategic thinker and strong storyteller, with proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets
- Skilled at managing through influence, with experience collaborating across distributor or partner-led markets
- Diplomatic and adaptable, with the ability to build trust and alignment with external partners while safeguarding Sonos’ brand voice
- Adept at balancing strategic planning with hands-on execution
- Highly organized, proactive, and comfortable juggling multiple markets and priorities
- A collaborative team player and trusted cross-functional partner
- Comfortable navigating cultural nuance across diverse regions and building strong local networks
- Agile, positive, and adaptive in a fast-paced environment
- Fluent in English (written and spoken); Arabic a plus
- Minimum of 6-8 years PR experience working at an international company/client/agency, in the consumer electronics, lifestyle or entertainment industry
- Bachelor degree (or equivalent experience)
- Strong understanding of the local media, cultural and influencer landscape
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Ability to build relationships cross-functionally and across different time zones
- Ability to balance critical thinking with tactical execution
- Excellent writing and communications skills
- Proficient in: Google Suite of services (sheets/drive/slides, etc) and Microsoft Office
What the job involves
- As the PR and Influencer Manager, EMEA – UK & Growth Markets, your primary goal is to drive the Earned function across priority market United Kingdom (UK), and potentially other territories that could include Sonos’ Growth Markets like the United Arab Emirates (UAE), and Kingdom of Saudi Arabia (KSA)
- You will be responsible for building and executing innovative PR and influencer programs that deliver against Sonos’ Earned objectives—fueling brand trust and relevance, driving cultural impact, and contributing to business growth
- This includes localizing global strategies for maximum cultural resonance, activating world-class product and feature launches (NPIs/NFIs), sustaining ongoing storytelling, and shaping Sonos’ presence in lifestyle, music, and tech culture
- You will also be expected to support global initiatives and contribute insights back into the global Earned strategy
- Reporting to the Head of EMEA PR and Influencer, you will act as the key driver of cultural storytelling in your markets—building influence through media, creators, tastemakers, and partnerships
- While you will directly lead earned and influencer efforts in the UK, in Growth Markets -if added- you will work closely with distributor partners and their agencies to ensure strategies are aligned, resources are optimized, and execution reflects Sonos’ brand and business objectives
- Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations
- Lead the development and execution of an integrated earned and influencer strategy for the UK and potentially other markets, inclusive of:
- Localizing global initiatives to fit cultural context and audience needs
- Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed
- Driving local cultural initiatives that support regional marketing priorities
- Run an efficient always-on press office—including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements
- Manage influencer and creator programs—from always-on relationship building to campaign-specific collaborations that amplify Sonos in music, culture, and tech spaces
- Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit. Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support)
- Potentially: Partner with distributor teams and their PR/influencer agencies in Growth Markets to align on priorities, localize campaigns, and ensure Sonos’ standards for brand storytelling and execution are met
- Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best-in-class earned activity in their markets
- Proactively monitor industry and cultural trends in your markets, providing insights and recommendations to refine strategies
- Cultivate deep relationships with media, influencers, tastemakers, and cultural partners to maximize earned opportunities
- Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best-in-class and fit for purpose
- Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives
Application process
- End Date: November 28, 2025
Our take
Sonos is a highly reputed global manufacturer of top tier speakers. Since being founded in 2002 it has become a market leading audio product brand, partnering with over 100 music services companies and putting products in nearly 11 million households worldwide.
Sonos' strong brand reputation has seen it carve out space in a competitive market alongside giants like Amazon and Alphabet, who are similarly targeting the connected audio home market. Sonos have perhaps been smart in keeping their product selection relatively modest, focusing instead on strategic partnerships that embed their products across different markets. They are, for example, partnered with Audi to provide their first in-car sound system.
As companies began adopting remote and hybrid work, Sonos benefitted from a period of increased consumer focus on refitting the leisure and work facilities of their homes. This includes speakers and smart speakers, which account for the vast majority of Sonos revenue. This trend is only set to continue, with the global home audio market expected to exceed $70 billion by 2030. As a market leader, Sonos is in good stead to continue its sustained growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2013
$25m
LATE VC
Jun 2012
$135m
SERIES F
Total funding: $227m
Company benefits
- Free premium memberships
- Work from home opportunities
- Medical/dental/vision insurance
Company HQ
Lower State, Santa Barbara, CA
Leadership
Patrick Spence
(CEO)Previous Senior VP and Managing Director at BlackBerry.
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