Vice President of Marketing, LeagueApps
$196.4-294.6k
Youth sports management platform
Open for applications
Youth sports management platform
101-200 employees
Open for applications
$196.4-294.6k
101-200 employees
Company mission
To help leaders bring youth sports to kids and communities everywhere.
Role
Who you are
- 10–15 years of owning marketing in B2B SaaS - not just running campaigns, but shaping strategy & messaging
- You’ve built functions, scaled teams, and evolved PMM from support role to strategic lever
- You’ve led product launches, rewired messaging, and created tools sales teams love to use
- You turn complexity into clarity - and know how to bring Product, Sales, and CS into alignment
- You’ve worked alongside content and brand teams to make messaging show up in the real world
- Bonus points if you’ve got roots in sports, care about access, or believe in the power of youth sports
What the job involves
- We’re hiring a Vice President, Marketing that will shape how we win in our next chapter. We’re looking for a marketing leader who’s scaled high-performing teams and knows how to turn a strategy into pipeline
- This person will shape how our product is positioned, how it gets to market, and how we tell stories that drive results. Reporting to the CEO and partnering closely with Sales, CS & Product leadership, this leader will connect the dots across those functions
- We’re not hiring someone to manage campaigns. We’re hiring someone to define the role of marketing in this stage of our growth, and then build the team, systems, and processes to deliver it
- Work with the current team and leadership to define our strategic positioning and scale enablement, launch, and narrative processes
- Evolve our positioning, messaging, segmentation, and core narrative across the product suite
- Build a product marketing framework grounded in real customer outcomes and vertical use cases
- Translate technical features into value props that resonate with decision-makers
- Partner with our senior leadership team to shape how our message shows up in the world - from conference keynotes to podcasts to customer events - ensuring every story reinforces our positioning
- Lead GTM for new features and product launches - from planning to execution
- Create cross-functional GTM playbooks and rituals with Product, Sales, and CS
- Align product marketing efforts to business goals: Pipeline, Sales and Customer Retention
- Conduct competitive and market research to inform positioning and roadmap
- Build a feedback loop with Sales, CS, and Product to track adoption and value realization
- Champion voice-of-customer as input to both messaging and product
- Equip Sales and CS teams with the narratives, assets, and onboarding materials they need to win
- Build a scalable enablement engine for decks, playbooks, FAQs, and demo narratives
- Drive consistency in how we show up in the market
- Scale performance channels and manage campaigns tied to real metrics: cost-per-opportunity, conversion-to-win
- Run growth like a revenue function not just a brand awareness play
- Build repeatable playbooks for local activations and Sales-led meetups
- Own the strategy for annual events and conferences and ensure alignment to business goals
- Manage our Creative Director to ensure brand expression reflects our strategy
- Oversee content marketing strategy, aligned with launches, campaigns, and GTM goals
- Build a content engine that tells stories about our products, customers, and mission
Our take
Youth sports teams need successful administration and management to thrive, requiring funding and payroll management, networking and scaling, and revenue generation programs. However, such organizations are commonly associated with an absence of technology, resulting in a lack of options for software platforms that help with such administrative tasks.
LeagueApps provides a customizable youth sports management platform to provide an all-in-one solution to aid any sports team's operations and growth. The software provides automation tools for payroll and financing, marketing and growth features, communication dashboards for player and parent retention, and bottom-line tools for revenue generation.
Whilst there are already generalized organization management platforms that youth sports teams can benefit from, LeagueApps has smartly recognized the need for customizable management tools designed to help sports teams. This approach hasn't gone unnoticed by investors, with the company recently receiving substantial funding which will propel its offerings even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$15m
SERIES B
Jun 2018
$1.8m
EARLY VC
Total funding: $43.2m
Company benefits
- Health and Wellness: Comprehensive medical and dental, gym and fitness subsidies, company sports teams
- Vacation: Generous paid time off policy
- Family Friendly: Generous parental leave for primary and secondary caregivers
- Community: Weekly All-Hands meetings with AMAs, bi-annual company offsites, social events
- Professional Development: Individual subsidy for continued learning and development (classes, certifications)
Company HQ
Gramercy Park, New York, NY
Leadership
Brian Litvack
(Co-Founder & CEO)Experience as General Manager and Founding Team Member of Sportsvite.com from 2006 to 2011.
Steve Parker
(Co-Founder & CTO)Experience as CTO and Co-Founder of Sportsvite.com from 2006 to 2010. Principal Consultant for OpenEvolve since 2004.
Salary benchmarks
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