Associate Director of Branded Content, Morning Brew
Writer
$125k
Online media and newsletter publication
Be an early applicant
Online media and newsletter publication
201-500 employees
Be an early applicant
$125k
201-500 employees
Company mission
Morning Brew's mission is to help the business leaders of tomorrow become smarter in minutes.
Role
Who you are
- 5+ years of professional creative writing, copywriting, and/or content/marketing experience (bonus points if you have a killer portfolio that showcases your work)
- 2–3 years experience managing copywriters, freelance writers, or a creative team and editing their work
- We’re looking for a wordsmith in the truest sense of the word: You should have an expert command of the English language and use of voice
- Ability to handle multiple projects simultaneously and project-manage your own work and time
- Client readiness and communication skills
- Thorough understanding of the full sales cycle and digital media operations
- Experience working with multiple client categories
- B2B and/or Financial Services and Markets writing experience is a bonus!
- Familiarity with Monday.com (or other relevant) project management systems
- Passion for all Morning Brew Inc. brands
What the job involves
- The Associate Director of Branded Content will be tasked with writing and editing compelling, engaging, and informative advertising content throughout our different verticals and franchises (Morning Brew, Tech Brew, Retail Brew, Marketing Brew, IT Brew, CFO Brew, HR Brew, Healthcare Brew, Brew Markets, The Playbook, and more to come!)
- You will lead campaigns composed of a wide range of ad products, including newsletter placements, articles, interactive content, podcasts, social, and more
- Beyond creative direction and development, the AD is equally responsible for, well, people direction and development
- You'll manage and mentor a team of 5–6 Branded Content Writers
- You'll review their work, offer feedback, support their growth as writers, and help them create outstanding content every day
- Translate partner briefs/assets into 35–150 word advertorials (newsletter ads, podcast scripts, etc.) on a daily basis for both B2B and B2C partners
- Intake and internalize the larger marketing goals of our brand partners while balancing and advocating for what will resonate most with the broader Morning Brew Inc
- Audit, understand, and action on data from our Insights & Analytics team to inform what we say and how we say it, all while keeping partner goals and standards top of mind
- Present ideas and develop campaigns in partnership with both internal and external teams, advocating for creative concepts while being open to feedback and compromise
- Process, negotiate, and implement creative feedback from brand partners
- Manage a small team of in-house Branded Content Writers, edit their work, and foster their career growth
- Collaborate with internal Account Management, Sales, Project Management, Design, Product, and other teams to grow and optimize operational processes
- Contribute writing to other facets of Morning Brew Inc.’s business (internal guidelines/resources, website copy, etc.)
Our take
The last few years have seen a flurry of newsletters start up and rise to prominence. The pivot away from news outlets towards alternative content production sites like Substack, and the consumer pursuit of more personal brand engagement have all made newsletters a lucrative business proposition. Buoyed up by this trend is Morning Brew, a daily business summary newsletter.
Recently, Morning Brew’s subscriber count has been rising increasingly fast, topping 4 million at the time of writing. The founders put this down to its 2020 acquisition by media behemoth Insider, following which the headcount more than quadrupled, and new channels like a podcast, YouTube, and an education product have been added to the Morning Brew output.
The company is now looking to expand to cover news across more industry verticals, and it has the security, engagement, and means to do so with confidence. In 2023, it acquired the short-form business news video platform Our Future to expand Morning Brew product offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (1 round)
Jan 2017
$0.8m
SEED
Total funding: $0.8m
Company benefits
- Unlimited sick and vacation time
- Work from home, work from the office, work from the moon — you decide
- 401(k) with employer match
- Premium healthcare plans
- Annual learning credit: Want to learn something new? We'll pay for it
- Generous paid parental leave and fertility coverage for eligible employees
- Short and long-term disability covered 100% by us
- WFH stipend
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Rief
(CEO)Following a finance degree, began his career as an analyst at Moelis & Company - before rapidly pivoting to begin Morning Brew.
Alex Lieberman
(Executive Chairman)Previously a trader with Morgan Stanley - now also serves as an advisor and investor at various startups including Something Navy, The PepTalk Co., and MicroAcquire. Also hosts Morning Brew's Founder's Journal podcast.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job