Director of Product Marketing, Galileo Financial Technologies

• 12+ years of co-brand marketing experience in developing and implementing multi-channel marketing campaigns for acquisition and engagement for partner programs
• Growth: Direct experience working with external partners to drive rapid credit/debit card program growth
• Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channel mixes
• Customer Research: Experience in leading and distilling quantitative and qualitative customer research into actionable insights
• Analytics: Use data to drive strategy, execution, and optimization
• Initiative & Bias for Action: An eagerness to roll up your sleeves and get things done (even the unglamorous things)
• Flexibility: Problem-solve in a fast-paced, self-driven environment
• Experience with marketplaces is a plus
• Bachelor’s degree required

Desirable

• We seek a data-driven and growth-oriented Director of Product Marketing to lead the marketing strategy for all Galileo Co-brand debit card programs
• This role will own the go-to-market (GTM) plan, acquisition, and engagement strategy, and will play a pivotal role in shaping the future of co-brand debit card programs
• As the Director of Product Marketing, you will define and drive marketing strategies based on deep consumer insights and a passion for rewards and loyalty programs
• You’ll collaborate closely with external partners, product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes
• This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to build the next big pillar for Galileo’s growth
• Lead marketing for Co-brand Debit Card Programs, developing both a long-term strategic vision and executing near-term GTM initiatives
• Ensure partnership marketing programs are developed and articulated in a brand-right, consistent, and compelling manner
• Develop, own, and iterate on rewards value proposition, product positioning, messaging, and go-to-market strategies
• Drive the creation of assets across various channels, including OOO, social media, website, mobile app content, SMS, marketing emails, and other communication vehicles
• Deliver the strategic vision and specific outcomes of CRM, Loyalty, and Co-Brand leaders from a creative and marketing perspective, ensuring all deliverables align with their strategies
• Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and customer insights
• Work alongside our in-house creative studio and co-brand channel partners to develop channel-specific plans, write creative briefs, and develop creative that will be deployed across those channels
• Manage co-marketing budget and promotions to optimize acquisition and engagement
• Collaborate with co-brand partner, product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts