Senior Manager of Lifecycle Marketing, Havenly Brands
More information about location
Interior design services
Be an early applicant
Interior design services
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- 5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports
- Experience owning lifecycle/CRM across multiple brands or business lines
- Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform, even if you're not building it yourself day-to-day
- Familiarity with Rockerbox or similar attribution/measurement tools, and a point of view on incrementality testing
- Triggered email expertise (welcome series, journey audits across brands)
- Strong analytical instincts: comfortable in Snowflake or similar, and able to translate data into a clear testing and journey roadmap
- Experience building or rebuilding a lifecycle program, not just optimizing an existing one
- Comfort with AI tools as a genuine workflow accelerator — for the team's output and your own
- DTC e-commerce background required
- Multi-brand experience strongly preferred
- You think in journeys and funnels, not lists and blasts
- You understand consumers — you balance data with real consumer insight, not just what the numbers say
- You're a builder: you've stood up lifecycle programs from a weak or nonexistent foundation and know what “good” looks like
- You develop people: your team knows what's expected of them and gets better because you invest in them
- You're comfortable being hands-on with data and platforms while still owning the strategic narrative
- You believe AI is changing this job fast and you're already using it to move faster and think better
- You're energized by multi-brand complexity: different funnels, different customer relationships to the brand, different lifecycle maturity is a feature, not a bug
- You're a strong communicator who can translate performance data into insight for both your team and senior stakeholders
What the job involves
- Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert.
- This is a chance to uplevel the strategic and business impact of our program — building out journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing, multi-brand portfolio
- Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re-engagement/win-back programs
- Day-to-day management and development of a team (planned to consist of an Ops/Platform manager and one or two other associates, plus indirect direction of a nearshore execution team
- Cross-brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand
- Channel expansion: scaling SMS and push from where they are today into full lifecycle channels
- New journey strategy and build sequencing across brands, in partnership with Product and Engineering
- Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative
- Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross-brand programs without flattening seven distinct brand voices into a single house tone
- Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership
- Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume
- Compliance across email and SMS (CAN-SPAM, CCPA/GDPR, TCPA) - including consent capture, preference management, and audit-readiness as SMS volume grows
- Vendor and platform relationships (Braze, and evaluation of adjacent tools)
- Bring dedicated focus and ownership to lifecycle — journey strategy, segmentation, and program build — as its own discipline rather than a shared responsibility
- Hit first-purchase conversion and LTV targets across the portfolio, understanding how lifecycle contributes at each stage of the customer relationship
- Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI-powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice-to-have
- Design and run incrementality tests (holdouts, geo tests) to prove what lifecycle is actually driving, in partnership with Data & Analytics
- Query and interpret customer and order data in Snowflake to inform strategy, not just to execute campaigns
- Extend our AI lifecycle stack — a knowledge base of what has and hasn't worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Your job is to make this layer smarter, faster, and more embedded in how the team works day to day
- Build a cross-brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single-brand performance
- Partner closely with the VP of Growth Marketing on org structure, prioritization, and where lifecycle sits relative to acquisition
Application process
- Introductory Interview: with Mo McGinnis, Director of People & Culture or Brenna Kalish, Senior Talent Acquisition Partner. A chat to learn about your experience, what you're looking for next, as well as a chance to ask any questions. (15 minutes)
- Manager Interview: with Stang Gappa, our VP of Growth. A deep dive into the specifics of the role and how your expertise fits. (60 minutes)
- Technical Interview with Jake Meier, our COO/CTO. (45 minutes)
- Consumer Insights & Strategy Interview with Lee Anne Blake, our Chief Commercial Officer. (45 minutes)
- Experiential & Team Interview: with a variety of team members. This can include a take-home project, case interview, and/or live working session. You'll meet with teammates, cross-functional partners, direct reports, or execs. (75 minutes)
- Leadership & Strategy Interview with Lee Mayer, our CEO
- Offer!
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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