Vice President of Growth & User Acquisition, Mode Mobile
Mode Mobile
Plus equity and company bonus program
More information about location
User rewarding software solution
Job no longer available
User rewarding software solution
21-100 employees
Job no longer available
Plus equity and company bonus program
More information about location
21-100 employees
Company mission
To enable budget-conscious consumers to earn additional income from their everyday habits.
Role
Who you are
- 8+ years of experience in B2C user acquisition or performance marketing, with a strong focus on consumer-facing mobile apps, preferably in gaming or fintech
- Proven track record of driving significant consumer growth and improving key metrics in previous B2C roles, particularly in high-spend environments
- Deep understanding of B2C mobile marketing channels, ad networks, and attribution platforms
- Strong analytical skills with experience in data-driven decision making and ROI optimization for consumer-focused UA campaigns
- Excellent leadership abilities, capable of inspiring and developing talent while also being hands-on with campaign management
- Demonstrated experience in managing and optimizing marketing budgets across multiple channels
- Strong understanding of consumer behavior, product understanding, and ability to collaborate effectively with product teams
- Proficiency in B2C marketing operations and ad monetization
- Experience in B2C mobile gaming, consumer apps, or cash-centric/gambling apps
- Familiarity with various types of digital assets and how to acquire them effectively for consumer-facing products
- Solid B2C marketing acumen with the ability to develop comprehensive marketing strategies
- Experience with app store optimization (ASO) and organic growth strategies for consumer apps
- Knowledge of consumer segmentation and personalization strategies
- Familiarity with B2C growth experimentation frameworks and A/B testing
- Alignment with our core values
- The ideal candidate will be a strategic thinker with a hands-on approach, capable of balancing high-level B2C growth strategy with day-to-day campaign management
- They should have a deep understanding of the consumer mobile app ecosystem, particularly in gaming, rewarded, or fintech, and be able to navigate the complexities of high-spend consumer acquisition campaigns
- If you're passionate about driving growth in the mobile space and have a proven track record of success in user acquisition, we want to hear from you
What the job involves
- Mode Mobile is seeking an experienced and results-driven VP of Growth and User Acquisition to lead our user acquisition efforts and drive product growth
- This role will be instrumental in scaling our mobile platform, focusing on acquiring and retaining high-value consumers and optimizing marketing operations for our B2C mobile app
- Develop and execute comprehensive user acquisition strategies across multiple B2C channels, with a focus on mobile gaming and cash-centric/gambling mobile app ecosystems
- Lead and mentor user acquisition specialists while maintaining a hands-on approach to consumer-focused campaign management
- Oversee high-spend capital budget campaigns, managing and optimizing large-scale B2C user acquisition efforts across various digital platforms
- Collaborate closely with product teams to ensure alignment between user acquisition strategies and consumer-centric product features
- Implement data-driven decision-making processes to continuously improve B2C user acquisition ROI and lower customer acquisition costs
- Develop and maintain relationships with key partners, ad networks, affiliate channels, and vendors to maximize consumer acquisition opportunities
- Stay at the forefront of B2C mobile user acquisition trends, tools, and best practices, particularly in the gaming and fintech sectors
- Deep understanding of consumer LTV/CAC, Virality Loops, and K-Factor across multiple geos
- This role offers the opportunity to make a significant impact on our company's growth trajectory and shape the future of mobile rewards platforms
Our take
Mode Mobile delivers a pioneering approach to gamification in its flagship product, Mode Earn Phone, as well as its rewards-based Mode Earn App. Customers can acquire this smartphone at a budget-friendly price point, allowing them to utilize it as they would any other mobile device while also offering the potential to earn upwards of $1,000 annually through various interactive methods.
In a digital environment increasingly saturated with gamified applications, Mode Mobile has set itself apart by applying this concept to an entire mobile device. Since its inception in 2020, the company has rapidly attracted a substantial user base, numbering in the millions. The trajectory of its user base growth is closely watched, as it presents a groundbreaking shift in the way mobile devices are used and valued.
While Mode Mobile's strategy may raise eyebrows due to its potential to further increase mobile device usage and data entry, proponents argue that given the extensive time users spend on their devices and the wealth of data generated, it's a logical step to leverage these activities for financial gain. With a strong start, Mode Mobile can gear up to expand its team and introduce additional products, setting sights on disrupting the entire mobile market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Company benefits
- We are a 100% remote-first, global company
- We offer generous perks & benefits to team members
- Participation in the Company's equity and token plan (for full-time team members)
- We provide individual bonuses in accordance with our Company Bonus Program
- Work with energetic, passionate, and results-driven people
- Celebrate team members' personal & work milestones
- Remote social activities, including virtual coffee buddies
- Bonus.ly - we use Bonusly as a way to recognize and reward team members for their hard work and commitment
- Weekly Wednesday Get Stuff Done Days (No Meetings)
- Open PTO and generous Company Holidays (for full-time team members)
- 10 annual Wellness Fridays
Company HQ
Near North, Chicago, IL
Leadership
Dan Novaes
(Co-Founder & CEO)Co-founded and was CEO of app solutions company MobileX Labs, as well as Nativ Mobile, a mobile app and game builder that powers the Mobile Earn Rewards app. Contributor to Forbes, Inc., and Entrepreneur Media.
Kiran Panesar
(Co-Founder & CTO)Product & Engineering Specialist. Co-founded MobileX Labs and Native Mobile with Dan Novaes.
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