Director of Product Marketing, Circle
Digital dollars for global prosperity
Open for applications
Digital dollars for global prosperity
1001+ employees
Open for applications
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- The ideal candidate has extensive experience partnering with product teams and thrives in creative and technical environments, translating complex solutions into compelling, market-ready narratives
- Growth mindset & agility – You embrace learning, adapt quickly, and execute with speed and iteration. You excel in unstructured environments, bringing clarity and direction to ambiguity
- Strategic thinker & hands-on leader – You seamlessly shift between big-picture strategy and tactical execution, setting a strong example for your team
- Proven industry expertise – 10+ years of experience in traditional finance, payments, DeFi, or crypto (required)
- B2B product marketing leadership – 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required)
- Track record of impact – Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies
- Technical acumen & market insight—A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts
- Team builder & mentor – Proven ability to develop, coach, and scale a high-performing, diverse, and global Product Marketing team to achieve results
- Executive presence & stakeholder influence – Ability to build strong relationships, influence cross-functional teams, and align stakeholders at all levels
- Compelling communicator & storyteller – Exceptional written and verbal communication skills, with the ability to craft compelling narratives that showcase Circle’s vision and value to customers and prospects
What the job involves
- We are looking for an experienced Product Marketing leader who is passionate, strategic, and intensely customer-focused.
- In this role, you will define the vision and lead the strategy, positioning, and messaging for new and existing products, ensuring they resonate with diverse audiences, partners, and use cases—all driving business growth
- As a key leader, you will collaborate cross-functionally with product management, marketing, communications, business development, executive leadership, external partners, and customers.
- You will play a pivotal role in shaping Circle’s roadmap, leveraging competitive intelligence, product positioning, and go-to-market strategies to execute high-impact launches that accelerate our business and strengthen our market position
- Build, lead, and mentor a high-performing team of product marketers, focused on delivering customer-centric solutions
- Collaborate cross-functionally with product managers, marketers, leadership, and customer-facing teams to develop, position, and launch products globally
- Drive go-to-market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact
- Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
- Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
- Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption
- Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition
- Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence
Our take
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by BlackRock, the world’s largest asset manager, and crypto exchange company Coinbase. It has been proactively preparing for possible upcoming federal regulations. With USDC circulation doubling over the last year to $60 billion, Circle is well-placed to see steady long-term growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company HQ
Civic Center, New York, NY
Leadership
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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