Senior Director of Digital Marketing, Renaissance
$145.8-180.4k
More information about location
Educational assessment technology and solutions
Job no longer available
Educational assessment technology and solutions
1001+ employees
Job no longer available
$145.8-180.4k
More information about location
1001+ employees
Company mission
To accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide.
Role
Who you are
- A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not required. Equivalent professional experience is also valued
- 7–10 years of progressive experience in digital marketing, including 3–5 years in a leadership role with global responsibilities
- Experience designing and delivering integrated marketing campaigns
- Demonstrated success developing digital marketing strategies for both B2B and B2C audiences, across global markets
- Strong understanding of digital analytics tools and marketing technologies
- Ability to interpret data and translate insights into strategic decisions
- Experience managing digital channels, website development, and design teams
- Proven experience with Search Engine Optimization (SEO) and paid digital media in global contexts
- Comfortable collaborating with cross-functional teams and managing vendor relationships
- Experience aligning marketing strategies with broader organizational goals
- Excellent communication, presentation, and interpersonal skills, with sensitivity to working across cultures and time zones
- Deep knowledge of website development processes—from initial concept to launch
- Familiarity with web technologies including servers, caching, and backend development (e.g., PHP, databases)
- Proficiency in Adobe Creative Cloud, Content Management Systems (such as WordPress), and understanding of W3C Web standards
- Working knowledge of HTML, CSS, JavaScript, cross-browser/platform compatibility, firewalls, and mySQL
- Strong project management skills with the ability to balance multiple priorities and stakeholder needs
- Understanding of digital accessibility guidelines (e.g., WCAG, ADA, Section 508)
- Proficient with digital analytics platforms (e.g., GA4), SEO best practices, and paid advertising channels
What the job involves
- Renaissance is seeking a dynamic and experienced Senior Director of Digital Marketing to lead the development and execution of comprehensive digital strategies across our U.S. and global portfolio
- This senior leadership role is instrumental in driving brand awareness, customer engagement, and revenue growth through innovative and inclusive digital marketing practices tailored for diverse global audiences
- Partner with the Marketing Leadership and Product Marketing teams to develop and implement integrated digital marketing strategies for U.S. and international markets, including newly acquired brands
- Lead the digital marketing roadmap and oversee cross-channel campaigns spanning paid media, SEO, content marketing, and website initiatives
- Manage digital marketing budgets effectively, ensuring strong ROI and long-term impact
- Collaborate with external partners and agencies supporting website management, content development, and performance marketing
- Design scalable marketing processes that encourage innovation and adaptability
- Hire, lead, and support high-performing digital marketing team members, fostering a culture of collaboration, growth, and inclusivity
- Work closely with U.S. and global stakeholders to maintain brand consistency across all digital channels
- Optimize website performance, user experience (UX), and conversion rates through data-informed improvements
- Partner with analytics teams to translate marketing data into actionable insights
- Coordinate digital activities related to acquisitions and system integrations
- Collaborate across functions to understand digital needs, identify resources, and manage the implementation of web services
- Develop and execute strategies to grow subscriber engagement and website traffic
Our take
Renaissance Learning is one of the largest U.S. providers and a global leader in reading, math, and assessment solutions for K-12 schools. Through acquisitions and development, Renaissance Learning is the parent company of a slew of educational companies, such as Nearpod, Illuminate Education, KeyPhonics, Schoolzilla, and more.
Used in 40,000 schools in more than 100 countries around the globe, the company powers some of the most recognizable assessment programs in education, such as Accelerated Reader (to support individual reading practice), myON (increasing students' access to high-quality reading materials), and myIGDIs (for accurate assessment of early learning).
Renaissance has a valuable reputation for being a company that truly addresses a range of educational needs faced by students by providing educators with the tools they need to help learners of all levels succeed. Its continuous growth within the space has the company well set to maintain a strong market share in an expanding and well-funded sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (1 round)
Feb 2014
$40m
LATE VC
Total funding: $40m
Company benefits
- Tuition Assistance (Up to $5,250)
- Career Development Platform
- Employee Assistance Program
- Employee Well-being Program to Cultivate Healthy Habits
- Premium Subscription to Calm
- Up to 20 weeks of Parental Leave (6 weeks unpaid, 14 weeks paid)
- 12 Paid Holidays
- Paid Vacation Time Off
- Flexible Work Schedules
- Milk Stork: Breast Milk Delivery Service
- World Class Benefits -Medical, Dental, Vision
- Expert Second Opinion
- Community and Company Events
- Telemedicine
- Accident, Critical Illness & Hospital Indemnity
- Short and Long Term Disability Options
- Weight Loss Program
- Employee Assistance Program
- Retirement and Investment Advice
- 401 (k) and Roth 401 (k)
- Health Savings Accounts
- Flexible Spending Accounts
- Identity Monitoring Protection
- Life Insurance with Company-Paid Premium
- Voluntary Life Insurance for Employee, Spouse, Children
- Employee Referral Program
- Commuter Benefits
Company HQ
Wisconsin Rapids, WI
Leadership
Chris Bauleke
(CEO)Former CEO of myON and Healthland. Was an SVP & General Manager at McKesson for 16 years before becoming President of Health Systems Performance Solutions.
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