Head of Growth Marketing, Glopal
B2B SaaS
Cross-border trade platform
Job no longer available
Cross-border trade platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To unlock cross-border trade for eCommerce.
Role
Who you are
- You are a T-Shaped marketer: You are strategic enough to plan the year, but you know enough about the tools to supervise the operations
- Experience: 5+ years in B2B SaaS Marketing. You have built lead gen engines in a scale-up environment
- Tech Literacy: You are comfortable with the logic of HubSpot and Outbound tools (Salesloft, Lemlist, Clay). You don't need to be a developer, but you need to know how to architect the data flow
- ROI Mindset: You measure success in Qualified Pipeline, not just "Likes" or "Traffic"
- Language: Fluent English is mandatory. French is a plus
What the job involves
- You’ll be the Architect that defines the strategy and sets up the engine. You need to be hands-on, leveraging relevant internal and external resources to deliver a strong pipeline that will help accelerate our growth!
- Extreme Ownership: You own the lead number. You work with the Sales team to define what a "good lead" is, and you iterate until the pipeline is full
- Pragmatic Ambition: We have huge goals for 2026. We believe in smart investments, not vanity spending. We test, we measure, and if it works, we double down
- One Team (No Silos): Marketing exists to feed Sales. You will be the BDR team's best ally, providing them with the data, content and "warm" accounts they need to book meetings
- Your Mission: Accelerate our Lead Gen Machine
- Build the ABM Engine (Priority #1)
- The Mission: Our BDR are doing well, but we think we can do better, especially by improving our surrounding of key target accounts. Implement Account-Based Marketing (ABM) tactics targeting our Enterprise list
- The Execution: Partner with BDRs to identify key accounts. Orchestrate smart marketing campaigns supported by targeted content to help generate more meetings
- The Goal: Deliver high-intent, qualified meetings—not just volume
- Orchestrate the Content Factory
- The Mission: Our webinars work well. Your job is to industrialize them (1/month)
- The Execution: You define the topics and the angle. You manage external resources (freelancers) to repurpose the recording into clips, articles, and social posts
- The Goal: Create a consistent market presence without you spending days editing videos yourself
- Product Marketing & Messaging
- The Challenge: We have two distinct offers (Marketing vs. Tax/Duty) and a very strong technology, but our Value Proposition is not heard enough
- The Job: Help simplify and communicate our Value Prop, so we can increase inbound flow, as well as conversion
Application process
- Send us your CV and a few bullet points on a specific B2B Growth challenge you solved (and the results you achieved)
Our take
Glopal is an international cross-border trade platform that allows brands and companies to sell overseas and grow their customer base. Founded in 2020, Glopal implements localisation features so that traders can reach new customer bases.
In an increasingly globalised world, there are a growing number of companies trying to compete with the likes of eBay and Amazon, using software capable of low to no-fee currency exchange and language translation features. Glopal might still be relatively young, but has already partnered with fashion brands such as Brother2Brother to develop an eCommerce platform for its clothes.
Deals like this have helped Glopal build itself up in the face of fierce eCommerce platform competition - it now has a customer base spanning over 100 countries. The company has raised significant funding that will support expansion in Europe, the UK, and the US, and will be invested in further improving its technology to ensure its solution remains competitive.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (1 round)
Mar 2023
$23.2m
SERIES A
Total funding: $23.2m
Company benefits
- Ongoing training and development
- Advancement and career opportunities
- Casual environment & great company culture
Company HQ
Europe, Paris, France
Leadership
Benjamin Cohen
(Co-Founder)Currently Boardmember and Co-Founder at Webinterpret and French Tech Toronto. Previously Consultant and Project Manager at Groupe PARTENAIRE SECURITE.
Herbert Kniebiehly
(Co-Founder & CPO)Previously Chief Marketing Officer / Chief Product Officer at Webinterpret, VP Marketing at Twenga, CMO at TellMeWhere and Head of Buying and Search at eBay.
Patrick Smarzynski
(Co-Founder & CEO)Previously CEO and Co-Founder at Webinterpret, Flexishore and Opendoor.
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