Senior Manager of Lifecycle Marketing, EverCommerce
EverPro
$130-140k
+ ESPP
More information about location
Integrated SaaS solutions
Be an early applicant
Integrated SaaS solutions
1001+ employees
Be an early applicant
$130-140k
+ ESPP
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred
- 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives
- Deep Marketo expertise required; Marketo certification strongly preferred
- Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms
- Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards
- Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
- Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting
- Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions
- Advanced familiarity with HTML/CSS
- Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership
- Comfortable operating in a fast-paced, high-growth, and evolving environment
- Exceptional verbal and written communication skills
- Strong attention to detail and operational discipline
- MAP and/or Salesforce Admin certifications are a strong plus
What the job involves
- The Senior Lifecycle Marketing Manager is a critical, high-impact role responsible for driving lifecycle performance, pipeline efficiency, and long-term customer value across a diverse portfolio of SaaS brands
- This role directly influences revenue outcomes by improving conversion, velocity, retention, and expansion through data-driven lifecycle strategy and marketing automation excellence
- You will own the end-to-end lifecycle marketing strategy — from acquisition through advocacy — while leading complex marketing automation platform (MAP) strategy, with a primary focus on Marketo
- This role blends strategic ownership, technical depth, and people leadership, with clear accountability for prioritizing work based on business impact rather than stakeholder demand alone
- You’ll partner closely with Demand, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right moment — at scale — while continuously optimizing for measurable performance and ROI
- Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value
- Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes
- Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI
- Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across:
- Reporting and analytics
- Scoring models, data architecture, compliance, and governance requirements
- Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design
- Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle
- Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns
- Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends
- Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement
- Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch
- Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency
- Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities
- Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities
- Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests
- Balance short-term execution needs with long-term platform scalability and strategic investments
- Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured
- Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matter expertise and a strong ownership mindset
- Set clear expectations, provide coaching, and ensure high standards for execution, quality, and accountability across the team
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specialises in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce went public before acquiring DrChrono, and through this, both companies can share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a behemoth in its industry, having acquired nearly 30 companies, with multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.3m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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