Campaigns Manager, ContactMonkey

• You have 5+ years of B2B marketing experience and don’t need to Google terms like TOFU or CTR
• You have the ability to work independently and be a self-starter with a desire to test new, out-of-the-box ideas
• Experience running paid channels including Google and LinkedIn
• Comfortable using marketing automation tools (Hubspot), CRMs (Salesforce) and outbound tools (Salesloft)
• Deep understanding of demand generation best practices. You are experienced in launching and testing paid campaigns for B2B and you’ve had some exposure to working with sales on outbound campaigns
• You bring AI literacy and have used it across previous roles, from drafting campaign briefs and optimizing email copy to interpreting performance data and generating ongoing insights
• You are a team player and able to confidently work cross-functionally with sales reps and GTM leadership
• You are excited by in-person collaboration and able to join us in our Toronto office 3 days a week

Desirable

• Join the Marketing team, where you’ll have the opportunity to shape our campaigns motion, helping us drive 40% growth in 2027
• This is a new role built around clear gaps: we have been operating and running outbound campaigns as a combined effort of sales and marketing
• We see an opportunity to level up with the addition of this role to build new assets and continuously test messaging. Your job will be to close these gaps: designing, running, and iterating on the campaigns that directly bring in pipeline from paid channels and in collaboration with our SDR team
• We're looking for someone with a test-and-learn mindset who has creative ideas that will help us hit our aggressive targets. In this role, you'll report to our Director of Marketing and join a lean, ambitious team where your experiments directly shape how we win
• Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
• Partner with product marketing on campaign messaging and positioning, sharing relevant insights
• Translate intent data into action, surfacing in-market accounts from our website and third party sources and aligning campaign plays to where buyers are already showing demand
• Own campaign opportunity, pipeline, and revenue metrics, reporting on what's driving results and where to double down
• Build and run a continuous test-and-learn motion: standing up A/B testing across campaigns and outbound cadences with our SDR Manager, and using rep feedback and cadence performance to keep refining what's working
• Partner with RevOps and Sales leadership on data integrity and speed-to-lead, keeping marketing and sales platforms clean and accurate and making sure lead follow-up stays timely and within rep SLAs
• Partner with our external agency to manage execution and budgets across paid channels (Google, LinkedIn)
• Track and improve full-funnel conversion rates from paid channels
• Optimize the journey flow from ad through to traffic, demo booked, Sales Qualified Opportunity, to Closed Won
• Work with our Director of Marketing to identify new paid channels to test (G2, Reddit, Meta, podcasts, newsletters, etc)
• Bring a data-driven approach to enable informed decisions while optimizing campaigns and improving spend efficiency throughout the funnel
• Track and analyze performance across the full funnel: CTR, conversion rates, MQLs, SQLs
• Review them weekly, produce insight summaries, and contribute to quarterly campaign reviews
• Own a continuous experimentation roadmap across messaging, audience, offer, and channel, with clear hypotheses and a learning cadence that compounds, and make data-driven recommendations to improve efficiency and ROI
• Feed learnings and insights back to the rest of the marketing team to keep targeting and messaging sharp