Head of Marketing Technology, Talkiatry
$220-260k
+ Up to a 15% performance bonus, depending on experience
Personalized mental healthcare provider
Open for applications
Personalized mental healthcare provider
201-500 employees
Open for applications
$220-260k
+ Up to a 15% performance bonus, depending on experience
201-500 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- Bachelors degree or a relevant experience
- 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
- Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
- Familiarity with HTML, CSS, Javascript and Figma
- Familiarity with SEO and Accessibility standards
- Strong project management and organizational skills
- Deep understanding of data models, segmentation, SQL, data workflows and interfaces
- Attention to detail with an analytical mind and outstanding problem-solving skills
- Outstanding communicator, collaborator and teammate
What the job involves
- We are seeking a Head of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems
- You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth
- You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support
- Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow
- Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem
- Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
- Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms
- Evolve our current capabilities around web measurement, testing, and compliant tracking
- Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems
- Partner with Growth Marketing to integrate and enable external advertising vendors
- Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations
- Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance
- Own the implementation, documentation and maintenance of web privacy tools (Osano)
- Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements
- Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives
- Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
- The leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and substantial funding to its name, Talkiatry is poised for future success. As the company continues to innovate and scale, the future looks bright for this company in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$65m
SERIES C
Jul 2022
$75m
SERIES B
Total funding: $198m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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