Email Marketing Analyst, Fractal

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5+ years of experience in email marketing, digital marketing, or customer lifecycle marketing
• Strong analytical skills with experience in using analytics tools to track and report on email performance
• Experience developing and optimizing customer lifecycle email strategies, including acquisition, retention, and re-engagement campaigns
• Proficient in Excel/Keynote for data analysis and reporting
• Strong understanding of email marketing best practices, customer segmentation, and personalization
• Ability to synthesize data and translate it into actionable recommendations for campaign optimization
• Excellent communication and collaboration skills with an eye for detail

Desirable

• We are looking for a highly analytical and strategic Email Marketing Analyst with a focus on Customer Lifecycle Marketing
• In this role, you will be responsible for analyzing and optimizing email campaigns throughout the entire customer journey—from acquisition to retention to reactivation
• You will work closely with cross-functional teams to develop targeted strategies that drive engagement, foster customer loyalty, and increase lifetime value
• Your insights will directly impact the success of our email marketing campaigns and customer experience initiatives
• Help develop and implement email marketing strategies tailored to different stages of the customer lifecycle, including acquisition, onboarding, engagement, retention, and reengagement
• Ensure that each phase of the journey is supported by relevant, personalized communication
• Track and analyze email performance metrics across all lifecycle stages, including clickthrough rates (CTR), conversion rates, churn, and customer lifetime value (CLV)
• Use this data to optimize campaigns and share actionable insights with cross-functional partners
• Work with the database marketing team to recommend and build detailed customer segments based on behaviors, demographics, and lifecycle stages
• Leverage these segments to create highly targeted email campaigns that resonate with each customer group
• Work with the optimization team to implement A/B tests for email elements to continuously improve engagement throughout the customer journey
• Monitor results and iterate on strategies for ongoing performance improvements
• Help manage automated email workflows that prevent churn, and re-engage inactive subscribers
• Ensure that these automated flows are optimized for maximum effectiveness and relevance at every touchpoint
• Analyze customer behavior data and email engagement trends to identify gaps in the lifecycle journey
• Provide insights to optimize customer retention strategies and ensure email campaigns align with broader business goals
• Collaborate with retail, design, database marketing and data science teams to ensure that email content and campaigns are aligned with the overall customer experience strategy and messaging

• End Date: July 31, 2025